Director Product Marketing, SPW APP and ACC

1 week ago

Shanghai, China adidas Full time

Purpose & Overall Relevance for the Organization:

Recognize sport and consumer insights

Heavily influence category direction and drive its implementation

Execute strategies to tactical plans

Steer a cross-functional product creation team to deliver the category vision

Lead and develop the category team

 

Key Responsibilities:

  • Manage a team and develop their functional and social skills using available resources to create a top performing team
  • Set and manage strategic category direction; ensure cross-functional alignment
  • Identify new business opportunities to drive innovation and / or commerciality
  • Develop an "all for one attitude" within the team to ensure smooth cooperation with interlinked departments
  • Have full understanding of the product creation process to drive it forward
  • Be a role model for all team members in regards to strategic direction and the product creation process
  • Show leadership through living the brand values while fostering a performance culture
  • Manage and develop optimum relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process  
  • Challenge the cross-functional team to ensure creation of industry leading products
  • Analyse and report category business performance to ensure achievement of category KPIs
  • Positively represent the category both internally and externally  
  • Work with the CtC (Concept to Consumer), Brand Marketing and Sports Marketing teams throughout the season to define strategic marketing direction
  • Be a competent partner for category and ranging discussions with markets and retailers
  • Define projects to optimize category performance and steer to conclusion
  • Build an understanding of product information systems and the interlinking functions – clarity on respective timelines                      

 

Key Relationships:

  • Steer a strong relationship and ensure constant dialogue/feedback with
    • Your category across all functions, other categories and creation centers (if appl.)
    • Cross-functional team (Design, Development, CtC, Materials, Costing, Planning)
    • Markets and relevant key retailers

 

Knowledge, Skills and Abilities:

  • Manage a team to create industry leading products
  • Inspire, coach and lead; set framework for performance and growth
  • In-depth knowledge of respective product category
  • Analytical skills, be solution driven and result oriented, strong business orientation
  • Ability to thrive in a fast paced environment
  • Strong communication skills
  • Lateral thinking and challenge status quo
  • Profound consumer, market and retail knowledge especially in regards to different needs of different regions within GCA
  • Step up to conflicts and work towards a diplomatic solution
  • Execute change management
  • Cooperate effectively to maintain and develop trustful relationships
  • Ability to travel
  • Passion for sports

 

Requisite Education and Experience / Minimum Qualifications:

  • College degree, preferably in marketing/business /textile/fashion
  • Minimum of 8 years Product Marketing experience with APP, ACC or comparable background
  • First experience in managing and developing direct reports
  • Strong leadership skills
  • Experience in trade or sales is helpful
  • Fluent in English
  • PC skills (MS Office programs)

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