Assoc. Director, Digital Platform
1 month ago
Job Description
ROLE SUMMARY- Under the guidance of the Head of Digital Customer Engagement, the Digital Platform Lead is a strategic role within the digital customer engagement team to oversee and develop digital engagement and marketing activities in improving business performance among various internal and external digital platforms.
- Build the strategies, roadmaps and value propositions for company digital platforms, to support the Customers and Consumer’s needs.
- Provide extensive digital expertise in online community management, including (but not limited to) various scenarios and touchpoints under private domain, public domain and omni-channel.
- Collaborate with ecosystem partnerships to explore and set up new model in physician/patient centric partnership & external opportunities, to achieve customer and consumer’s onboarding, mapping, retargeting and interactions.
- Build cutting-edge initiative and innovations in pharmaceutical industries for customer & consumer operations including digital acquisition, activations, and retentions.
- Responsible for key digital platforms campaigns, survey, branding and other activities, enabling brand teams and business units to drive business impact.
- Generate and maintain the digital assets generations in various formats on all company digital platforms, acting as the owner in ensuring the digital assets meet high standard of legal/compliance/medical requirements.
- Build and enhance new features and functionalities on platforms, in incorporating with companIT infrastructure and roadmap; ensure a seamless online journey and better customer/consumer experience improvement which can be measured by key platform metrics.
- As primary digital platform contact, liaise with various functions, global stakeholders and external partners. Success in the role is demonstrated by the ability to collaborate with business units and support growth.
- Works in a matrixed environment and partners with internal and external partners from all levels including Business units, Legal, compliance, medical, IT and global teams, external digital and media partners.
- Bachelor’s degree in Marketing, Technology or related disciplines, overseas education or working experience.
- 7-10 year’s work experience in Consumer Operations in Internet companies or MNC.
- Innovative, strong strategic & analytical thinking, business-oriented mindset married with an entrepreneurial approach to getting things done is critical.
- Mature leadership and ability to motivate and manage a team. Strong ability to build trust with and influencing internal and external business partners.
- Team working capability with cross functional departments.
- Effective working in a fast paced and fluid environment that requires strong ownership, bias for actions, ability to prioritize, and deliver high quality results.
- Understanding in how to help sales force to improve their effectiveness empowered by digital.
- Fluent English and Mandarin is a must.
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
RegularRelocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Not ApplicableShift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date:06/30/2024
A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID:R289673
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