Product Manager – ViClean ROA

2 weeks ago

Shanghai, Shanghai, China Villeroy & Boch Full time

Shape & Create - Let's Make It Happen

Main Tasks:

  • Portfolio strategy and Mid-long-term plan:
    • Participate in strategic planning to formulate the company's future direction for ViClean in ROA countries in cooperation with the ViClean Trio Team and local PM & Sales team
    • Align ViClean product strategy to the ROA business strategy
    • Understand and have insight on changing market dynamics and translate them into actionable strategy
    • Identify Unique selling points for ViClean that will drive successful marketing strategy and quantify the impact of spending on the success
  • New Product Development:
    • Synchronize the development of ViClean ROA models with China or global portfolio, take over all product and technical specifications requirements in cooperation with local PM & Sales teams
    • Lead New Product Development process for ViClean ROA projects; following the Gate or SRS processes
    • Working with product development and/or Purchasing teams on idea/concept initiation and agree on strategy
    • Develop and implement launch plan jointly with cross functional teams
    • Launch new product and conduct post-launch evaluation
  • Market & Competitor Monitoring:
    • Observation of market and trend development; Target group, competition, and sales analysis
    • Use market research tools both qualitative and quantitative to measure market demand, customer needs, and competitive position
  • Portfolio and product lifecycle management:
    • Lifecycle Management including plan tracking and review of plan achievement, innovation and action planning, coordination and control in close cooperation with local PM, Sales, and SCM; Definition of the requirements and sales forecasts
    • Joint concept development and continuous coordination with product development China, purchasing China, and ViClean Trio Team
  • Teamwork:
    • Implement the strategy to achieve pre-set objectives as determined by the marketing plan
    • Define and accompany commercialization (incl. distribution) together with local PM, marketing & sales of ROA
    • Support exhibitions, printed promotions, and electronic promotions such as websites and social media for the ViClean category in co-operation with marketing communication ROA

Required Qualifications:

  • Education: Bachelor's degree in marketing, E-commerce, business, or related fields
  • Type and length of necessary job experience:
    • At least 3-5 years' experience in brand/product management; especially in Integrated Toilet or Electronic Bidet Seat is a plus
    • Strong commercial, trade marketing & financial planning skills
    • Good analytical, creative, initiative, proactive, self-motivated, and self-starter, be well capable of solving complex topics/to-dos under pressure
    • Strong team player and communication skills
    • High sense of urgency to get things done
    • Fluent in English and computer literacy
    • Comfortable with domestic travel bi-monthly and occasional overseas travel at least once a year
  • Specific Knowledge:
    • Very good MS Office knowledge, especially in Excel, SAP knowledge is an advantage
    • Brand and quality orientation
    • Excellent in spoken & written English, good experience in communication with foreigners

Think outside the box with us #shapeandcreate

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