Strategic Marketing Manager

2 weeks ago

Shanghai, Shanghai, China Thermo Fisher Scientific Full time
Responsibility:
  • Collaborate with senior management to define the strategic objectives and goals of the organization and translate them into actionable programs, including STRAP, AOP planning, A3 deployment, etc.
  • Lead the development and implementation of strategic programs, define program scope, objectives, deliverables, and timelines.
  • Work with marketing intelligence to monitor and analyze competitor activities and market trends to identify opportunities and stay ahead in the market.
  • Explore high growth markets, conducting research and analysis to identify industries or sectors experiencing rapid expansion and offer significant opportunities for investment or business expansion.
  • Supervise, communicate, and analyze large opportunities wins and loss. Identify and recommend actionable marketing plans to address market demands.
  • Collaborate and support global strategic marketing function where necessary. Lead monthly China Market Updates, and China quarterly competition landscape.
  • Support any other strategic programs as required.
Requirements/Qualifications:
  • Bachelor's degree or MBA preferred
  • At least 3 years in consulting firm, with above 2 years in-house experience
  • Strong knowledge and understanding of marketing principles, strategies, and tactics are essential, including proficiency in market research, consumer behavior analysis, branding, product positioning, pricing, and promotion.
  • Excellent analytical and critical thinking skills. Being able to identify market trends, assess competitive landscapes, and develop effective marketing strategies aligning with the overall business objectives.
  • Sharp learning curve to quickly catch up with multiple product lines and completed applications.
  • Strong written and verbal communication skills, creating compelling marketing materials and delivering persuasive presentations.
  • Proven success leading strategic planning, growth initiatives, and/or operational enhancement engagements.
  • Experience managing multiple, complex projects and changing priorities, making sound decisions, and working effectively with cross-functional teams.

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