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Strategy Marketing Manager
2 weeks ago
Retail & EC Strategic MKT Manager R&R
- Assist MKT Head to develop overall marketing strategy & tactics for Retail & EC channel and ensure strategic role fulfilled with proper programs & executions/tracking
- Develop winning and differentiated brand communication strategies & tactics to establish strong brand equity for both channels with Hospital brand team
- Capitalize on category trend, customer/consumer insights, define growth opportunities & priorities to help to achieve business target
- Administer & supervise marketing plans' implementation with flawless execution
- P&L consciousness, strategically allocate resources & manage marketing expenditure budget to fulfil business needs and financial target
- Liaise with cross functions such as finance, regulatory, medical affairs, sales and GA to ensure marketing strategies are realized
- In conjunction with sales team to ensure synergy of marketing plan & sales plan and relevant departments to ensure smooth execution
- Maintain up to-date information and understanding of market, competitor and consumer/customers
- Ensure all business activities comply with the relevant Acts, legal demands, safety and ethical standards. Review complaints and suggestions relating to assigned products.
Position experiences:
- Rx/OTC Retail Marketing/Channel/Trade management experience, EC marketing experience is plus
- Multiple products business management
- Renewal/turn-around/ Growth business
- Strategy development, execution, and measurement
- P&L, budgeting, planning & forecasting, finance
- Risk-based analysis and decision making, and contingency planning
- Identify and capitalize on customer opportunities.
- Talent management/development
- Regulatory, QA, legal policies/environment
- Move from an operational "doing" role to a strategic one. Achieve results through teams rather than individual effort.
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Strategy Marketing Manager
2 weeks ago
Shanghai, Shanghai, China Abbott Full timeRetail & EC Strategic MKT Manager R&R Assist MKT Head to develop overall marketing strategy & tactics for Retail & EC channel and ensure strategic role fulfilled with proper programs & executions/tracking Develop winning and differentiated brand communication strategies & tactics to establish strong brand equity for both channels with Hospital brand...
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