Market Strategy Manager – Electronics, Consumer Device

2 weeks ago

Shanghai, Shanghai, China Henkel Full time

China, Shanghai, Adhesive Technologies

Market Strategy Manager – Electronics, Consumer Device At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE
  • Be responsible for the overall strategy, innovation portfolio and future direction in Handheld Devices including Smartphone and Tablet.
  • Define and drive business plans for the assigned cluster with clear timelines and measurable outcomes, including build business case, define product promotion strategies and providing the sales team with adequate training and presentation materials, defining clear product requirements, timelines, and pricing plans.
  • Ensure innovation project (ADP) pipeline align with cluster strategy.
  • Track top project progress for key milestones, flag issues, challenge status-quo and drive decisions to keep pipeline efficient and on the right track.
  • Provide guidance to the respective teams pertaining to the segment strategy and tactics, target applications and recommended products.
  • Visit customers, attend industry conferences, and meet with third party partners on a regular basis to maintain market understanding and develop key relationships.
  • Develop technology / product roadmaps for exchange and dialogue with sales and customers to capture future growth and sustain market segment growth.
  • Provide input to the marketing communications team on the commercialization of new products and segment specific promotional efforts.
  • Provide regular reports on the performance of the segment/cluster during leadership meetings, and to senior management as needed.
  • Closely monitor competitor situation and form competitive strategy and enable execution.
YOUR SKILLS
  • BS degree in applicable technical or scientific discipline (Chemical Engineering, Electrical Engineering, etc.); MS/MBA preferred.
  • Knowledge of consumer electronics, ideally smartphone for major brands, and material expertise required.
  • Strong strategic thinking and analytical skills.
  • Leadership and multicultural skills highly desirable.
  • Excellent communication and project management skills.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: Contract & Job type: Regular - Full Time Contact information for application-related questions: Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.

  • Market Strategy Manager – Electronics, Consumer Device

    2 weeks ago

    Shanghai, Shanghai, China Henkel Full time

    At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a...

  • GCR Devices

    2 weeks ago

    Shanghai, Shanghai, China Microsoft Full time

    OverviewIn Consumer Sales Organization (CSO) at Microsoft, we are a global team responsible for sales across Devices & Creativity - which includes Windows, Microsoft 365, and Surface - and Gaming. Our focus is on putting the consumer first, guiding them through the discovery, learning, and purchasing process via various direct and partner channels spanning...

  • GCR Devices

    2 weeks ago

    Shanghai, Shanghai, China Microsoft Corporation Full time

    In Consumer Sales Organization (CSO) we are a global team at Microsoft responsible for sales across Devices & Creativity (Windows, Microsoft 365, and Surface) and Gaming. CSO puts the consumer at the center, helping them discover, learn, and buy through direct and partner channels in over 120 countries around the world. Our team works with ecosystem partners...

  • GCR Devices

    4 weeks ago

    Shanghai, Shanghai, China Microsoft Corporation Full time

    In Consumer Sales Organization (CSO) we are a global team at Microsoft responsible for sales across Devices & Creativity (Windows, Microsoft 365, and Surface) and Gaming. CSO puts the consumer at the center, helping them discover, learn, and buy through direct and partner channels in over 120 countries around the world. Our team works with ecosystem partners...

  • Consumer Marketing Manager, Sleep

    2 weeks ago

    Shanghai, Shanghai, China Philips Full time

    Job Title: Consumer Marketing Manager, Sleep & Respiratory CareJob Description:In this exciting opportunity, you will be the voice of Philips' consumers in China, driving measurable business impact for Oxygenator and Nebulizer products of Sleep & Respiratory Care. Your key focus will be on creating and implementing integrated consumer-centric marketing...

  • Strategy Marketing Manager

    2 weeks ago

    Shanghai, Shanghai, China Abbott Full time

    Retail & EC Strategic MKT Manager R&R Assist MKT Head to develop overall marketing strategy & tactics for Retail & EC channel and ensure strategic role fulfilled with proper programs & executions/tracking Develop winning and differentiated brand communication strategies & tactics to establish strong brand equity for both channels with Hospital brand...

  • Consumer Marketing Manager, Sleep

    2 weeks ago

    Shanghai, Shanghai, China Philips Full time

    Job TitleConsumer Marketing Manager, Sleep & Respiratory CareJob DescriptionIn this role, youhave the opportunity to Represent the voice of Philips' consumer in China and responsible for delivering measurable business impact (growth, consumer NPS and brand preference) for Oxygenator and Nebulizer products of Sleep & Respirator Care business through the...

  • Consumer Marketing Manager, Sleep

    4 weeks ago

    Shanghai, Shanghai, China Philips Full time

    Job TitleConsumer Marketing Manager, Sleep & Respiratory CareJob DescriptionIn this role, youhave the opportunity to Represent the voice of Philips' consumer in China and responsible for delivering measurable business impact (growth, consumer NPS and brand preference) for Oxygenator and Nebulizer products of Sleep & Respirator Care business through the...

  • Strategy Marketing Manager

    2 weeks ago

    Shanghai, Shanghai, China Abbott Laboratories Full time

    Retail & EC Strategic MKT Manager R&R Assist MKT Head to develop overall marketing strategy & tactics for Retail & EC channel and ensure strategic role fulfilled with proper programs & executions/trackingDevelop winning and differentiated brand communication strategies & tactics to establish strong brand equity for both channels with Hospital brand...

  • Strategy Marketing Manager

    1 month ago

    Shanghai, Shanghai, China Abbott Laboratories Full time

    Retail & EC Strategic MKT Manager R&R Assist MKT Head to develop overall marketing strategy & tactics for Retail & EC channel and ensure strategic role fulfilled with proper programs & executions/trackingDevelop winning and differentiated brand communication strategies & tactics to establish strong brand equity for both channels with Hospital brand...

  • Sr. Manager, Consumer marketing

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job description:Collaborate with team leader to develop brand strategies.Research consumer insights and monitor market trends.Lead consumer education campaigns and innovation programs to boost awareness and engagement.Align strategies with cross-functional teams for seamless execution of consumer education initiatives.Manage project details for internal...

  • HPV consumer marketing-Marketing Manager

    2 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScope• Strategy development & Business Planning: Develop and implement consumer activation strategy to drive business growth and achieve company objectives. Lead business planning activities to align marketing strategies with overall business goals.• Consumer Education Campaigns: Lead the development and execution of consumer education...

  • HPV consumer marketing-Marketing Manager

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScope• Strategy development & Business Planning: Develop and implement consumer activation strategy to drive business growth and achieve company objectives. Lead business planning activities to align marketing strategies with overall business goals.• Consumer Education Campaigns: Lead the development and execution of consumer education...

  • Consumer Marketing Manager, Sleep

    4 weeks ago

    Shanghai, Shanghai, China Philips Full time

    Job TitleConsumer Marketing Manager, Sleep & Respiratory CareJob DescriptionIn this role, youhave the opportunity to Launch and manage Oxygen and Nebulizer products of Sleep & Respiratory Care business and build up self-influence cross function.Work with EC platform (JD Tmall) to help potential customer better understand product features & benefits and...

  • Sr. Manager, Consumer marketing

    2 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionJob scope:Work with team leader to develop brand planConduct research to understand consumer insights and monitor market trendsLead consumer education campaign/innovation programs across channels for increased awareness and interests.Collaborate with cross-functional teams to align strategies and ensure seamless execution of omn consumer...

  • Sr. Manager, Consumer marketing

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionJob scope:Work with team leader to develop brand planConduct research to understand consumer insights and monitor market trendsLead consumer education campaign/innovation programs across channels for increased awareness and interests.Collaborate with cross-functional teams to align strategies and ensure seamless execution of omn consumer...

  • Manager, Consumer Marketing

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScopeDevelop and execute national/regional consumer education campaign/innovation programs across various channels to increase awareness.Collaborate with cross-functional teams for seamless execution of omni channel consumer education activities.Project detail management for internal process and external communication with on time high quality...

  • Manager, consumer marketing

    2 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScopeDevelop and execute national/regional consumer education campaign/innovation programsCollaborate with cross-functional teams for seamless execution of omni channel consumer education activities.Project detail management for internal process and external communication with on time high quality deliveryAnalyze campaign/projects performance...

  • Manager, consumer marketing

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScopeDevelop and execute national/regional consumer education campaign/innovation programsCollaborate with cross-functional teams for seamless execution of omni channel consumer education activities.Project detail management for internal process and external communication with on time high quality deliveryAnalyze campaign/projects performance...

  • Global Market leader – Electronics and Industrial Finishing

    2 weeks ago

    Shanghai, Shanghai, China Dupont Full time

    JOB DESCRIPTION At DuPont, we are working on things that matter; whether it's providing clean water to more than a billion people on the planet, producing materials that are essential in everyday technology devices from smartphones to electric vehicles, or protecting workers around the world. If you would like to be a part of a premier multi-industrial...