Consumer Marketing Manager, Sleep

2 weeks ago

Shanghai, Shanghai, China Philips Full time

Job Title: Consumer Marketing Manager, Sleep & Respiratory Care

Job Description:

In this exciting opportunity, you will be the voice of Philips' consumers in China, driving measurable business impact for Oxygenator and Nebulizer products of Sleep & Respiratory Care. Your key focus will be on creating and implementing integrated consumer-centric marketing plans.

You are responsible for:

  • Developing and implementing integrated consumer marketing plans based on consumer, market, and competitor insights
  • Localizing global content and creating local content, including influencer partnerships and PR initiatives
  • Providing valuable insights on consumers, markets, competition, and trends to influence business decisions
  • Developing a winning portfolio strategy and innovation roadmap
  • Creating and validating product concepts to resonate with consumers and stay competitive
  • Driving local launch strategies and collaborating with cross-functional teams
  • Working closely with sales teams and key opinion leaders to drive business growth

You are a part of:

You will be a key player in the Sleep & Respiratory Care business, reporting to the Senior Business Marketing Manager. Collaboration with Trade Marketing, Digital Marketing, PR, E-commerce, Sales, Clinical Application, and more will be essential. This role is based in Shanghai.

To excel in this role, you should have:

  • Minimum 5 years' marketing experience in consumer/healthcare domain
  • Bachelor's degree in Business/Strategic Marketing preferred
  • Strong experience in marketing activation and understanding consumer insights
  • Excellent planning and organizational skills, with the ability to manage tasks effectively
  • Capability to handle Profit & Loss accounts
  • Strong communication and collaboration skills
  • Proficiency in English and Mandarin

About Philips
We are a health technology company dedicated to ensuring quality healthcare for all. At Philips, you'll have the opportunity to make a difference in people's lives globally.

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