Consumer Marketing Manager, Sleep

2 weeks ago

Shanghai, Shanghai, China Philips Full time
Job TitleConsumer Marketing Manager, Sleep & Respiratory CareJob Description

In this role, youhave the opportunity to

Represent the voice of Philips' consumer in China and responsible for delivering measurable business impact (growth, consumer NPS and brand preference) for Oxygenator and Nebulizer products of Sleep & Respirator Care business through the creation and implementation of rolling integrated consumer centric marketing plan in China.

You are responsible for

  • Developing and implement rolling integrated consumer marketing plan, based on consumer, market and competitor insights (which includes the champion propositions) as input to the BMC plans in China.
  • Localization of global content and local content creation (influencers, PR, etc.) including omni-channel calendar (in which NPI sits) and portfolio management (phase in phase out)
  • Local insights about consumers, markets, competition and trends, and provides input to the businesses during VPC and PDLM
  • Developing winning and effective portfolio strategy and innovation roadmap for Oxygenator & Nebulizer portfolio in China
  • Oxygenator & Nebulizer product concept creation and validation in EC market to ensure its focus consumer & competition set & business relevancy.
  • New local for local Oxygenator launch strategy development (target, positioning, product, pricing, channel).
  • Working with Home marketing team on home products proposition/concept/pricing consumer validation.
  • Working with sales team to drive Oxygenator and Nebulizer EC business.
  • Penetrating and maintaining relationships with key opinion leaders together with sales team.


You are a part of

Sleep & Respiratory Care business. You will report to Senior Business Marketing Manager and collaborate with Trade Marketing, Digital Marketing, PR, E-commerce, Sales, Clinical Application, etc. You will base in Shanghai.

To succeed in this role, you should have the following skills and experience.

  • Minimum 5 years' marketing experience in consumer / healthcare domain, including localizing value propositions to unique customers and market.
  • Bachelor's degree above, majoring in in Business/ Strategic Marketing preferred.
  • Solid experience with marketing activation, and strong understanding of consumer motivations and insights.
  • Excellent planning & organizational skills, being able to prioritize and manage both short term and long-term tasks/priorities and works well under pressure
  • Ability to understand and manage a full Profit & Loss account.
  • An outgoing personality, persuasive in communication, strong ability to collaborate effectively with stakeholders and agency partners.
  • Fluent in English and native in Mandarin


About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business.

• Discover our rich and exciting history.

• Learn more about our purpose.

If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

  • Consumer Marketing Manager, Sleep

    2 weeks ago

    Shanghai, Shanghai, China Philips Full time

    Job Title: Consumer Marketing Manager, Sleep & Respiratory CareJob Description:In this exciting opportunity, you will be the voice of Philips' consumers in China, driving measurable business impact for Oxygenator and Nebulizer products of Sleep & Respiratory Care. Your key focus will be on creating and implementing integrated consumer-centric marketing...

  • Consumer Marketing Manager, Sleep

    4 weeks ago

    Shanghai, Shanghai, China Philips Full time

    Job TitleConsumer Marketing Manager, Sleep & Respiratory CareJob DescriptionIn this role, youhave the opportunity to Launch and manage Oxygen and Nebulizer products of Sleep & Respiratory Care business and build up self-influence cross function.Work with EC platform (JD Tmall) to help potential customer better understand product features & benefits and...

  • Consumer Marketing Manager, Sleep

    1 month ago

    Shanghai, Shanghai, China Philips Full time

    Job TitleConsumer Marketing Manager, Sleep & Respiratory CareJob DescriptionIn this role, youhave the opportunity to Launch and manage Oxygen and Nebulizer products of Sleep & Respiratory Care business and build up self-influence cross function.Work with EC platform (JD Tmall) to help potential customer better understand product features & benefits and...

  • Assistant Digital Marketing Manager, Sleep

    3 months ago

    Shanghai, Shanghai, China Philips Full time

    Job TitleAssistant Digital Marketing Manager, Sleep & Respiratory CareJob DescriptionIn this role, you have the opportunity to make life betterLooking at the challenges the world is facing today Philips' purpose has never been more relevant. So, whatever your role, if you share our passion for helping others, you'll be working towards creating a better and...

  • Influencer Marketing Intern Taiwan

    2 weeks ago

    Shanghai, Shanghai, China Emma Full time

    Ready to take charge, disrupt, and revamp the sleep industry? Join Emma – The Sleep Company. Established in 2013, we've become the leading direct-to-consumer sleep brand globally, operating in 30+ countries and endorsed by numerous consumer associations across EMEA, APAC, and the Americas. Embracing cutting-edge technology to revolutionize the sleep...

  • Sr. Manager, Consumer marketing

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job description:Collaborate with team leader to develop brand strategies.Research consumer insights and monitor market trends.Lead consumer education campaigns and innovation programs to boost awareness and engagement.Align strategies with cross-functional teams for seamless execution of consumer education initiatives.Manage project details for internal...

  • Sr. Manager, Consumer marketing

    1 month ago

    Shanghai, Shanghai, China MSD Full time

    Job description:Collaborate with team leader to develop brand strategies.Research consumer insights and monitor market trends.Lead consumer education campaigns and innovation programs to boost awareness and engagement.Align strategies with cross-functional teams for seamless execution of consumer education initiatives.Manage project details for internal...

  • HPV consumer marketing-Marketing Manager

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScope• Strategy development & Business Planning: Develop and implement consumer activation strategy to drive business growth and achieve company objectives. Lead business planning activities to align marketing strategies with overall business goals.• Consumer Education Campaigns: Lead the development and execution of consumer education...

  • HPV consumer marketing-Marketing Manager

    2 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScope• Strategy development & Business Planning: Develop and implement consumer activation strategy to drive business growth and achieve company objectives. Lead business planning activities to align marketing strategies with overall business goals.• Consumer Education Campaigns: Lead the development and execution of consumer education...

  • HPV consumer marketing-Marketing Manager

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScope• Strategy development & Business Planning: Develop and implement consumer activation strategy to drive business growth and achieve company objectives. Lead business planning activities to align marketing strategies with overall business goals.• Consumer Education Campaigns: Lead the development and execution of consumer education...

  • Manager, Consumer Marketing

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScopeDevelop and execute national/regional consumer education campaign/innovation programs across various channels to increase awareness.Collaborate with cross-functional teams for seamless execution of omni channel consumer education activities.Project detail management for internal process and external communication with on time high quality...

  • Manager, Consumer Marketing

    1 month ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScopeDevelop and execute national/regional consumer education campaign/innovation programs across various channels to increase awareness.Collaborate with cross-functional teams for seamless execution of omni channel consumer education activities.Project detail management for internal process and external communication with on time high quality...

  • Manager,Consumer Marketing

    1 month ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScopeDevelop and execute national/regional consumer education campaign/innovation programs across various channels to increase awareness.Collaborate with cross-functional teams for seamless execution of omni channel consumer education activities.Project detail management for internal process and external communication with on time high quality...

  • Manager, consumer marketing

    1 month ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScopeDevelop and execute national/regional consumer education campaign/innovation programsCollaborate with cross-functional teams for seamless execution of omni channel consumer education activities.Project detail management for internal process and external communication with on time high quality deliveryAnalyze campaign/projects performance...

  • Manager, consumer marketing

    2 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScopeDevelop and execute national/regional consumer education campaign/innovation programsCollaborate with cross-functional teams for seamless execution of omni channel consumer education activities.Project detail management for internal process and external communication with on time high quality deliveryAnalyze campaign/projects performance...

  • Manager, consumer marketing

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScopeDevelop and execute national/regional consumer education campaign/innovation programsCollaborate with cross-functional teams for seamless execution of omni channel consumer education activities.Project detail management for internal process and external communication with on time high quality deliveryAnalyze campaign/projects performance...

  • Technical Support Manager, Sleep

    4 weeks ago

    Shanghai, Shanghai, China Philips Full time

    Job TitleTechnical Support Manager, Sleep & Respiratory CareJob DescriptionIn this role, you have the opportunity to make life betterLooking at the challenges the world is facing today Philips' purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you'll be working towards creating a better and fairer...

  • Technical Support Manager, Sleep

    1 month ago

    Shanghai, Shanghai, China Philips Full time

    Job TitleTechnical Support Manager, Sleep & Respiratory CareJob DescriptionIn this role, you have the opportunity to make life betterLooking at the challenges the world is facing today Philips' purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you'll be working towards creating a better and fairer...

  • Sr. Manager, Consumer marketing

    1 month ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionJob scope:Work with team leader to develop brand planConduct research to understand consumer insights and monitor market trendsLead consumer education campaign/innovation programs across channels for increased awareness and interests.Collaborate with cross-functional teams to align strategies and ensure seamless execution of omn consumer...

  • Sr. Manager, Consumer marketing

    2 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionJob scope:Work with team leader to develop brand planConduct research to understand consumer insights and monitor market trendsLead consumer education campaign/innovation programs across channels for increased awareness and interests.Collaborate with cross-functional teams to align strategies and ensure seamless execution of omn consumer...