See more Collapse

Consumer Marketing Manager, Sleep

1 month ago

Shanghai, Shanghai, China Philips Full time
Job TitleConsumer Marketing Manager, Sleep & Respiratory CareJob Description

In this role, youhave the opportunity to

Launch and manage Oxygen and Nebulizer products of Sleep & Respiratory Care business and build up self-influence cross function.

Work with EC platform (JD Tmall) to help potential customer better understand product features & benefits and service to their particular needs which make difference among competitors.

You are responsible for

  • Developing winning and effective portfolio strategy and innovation roadmap for Oxygen & Nebulizer portfolio in EC market.
  • Oxygen & Nebulizer product concept creation and validation in EC market to ensure its focus consumer & competition set & business relevancy.
  • New L4L Oxygen launch strategy development (target, positioning, product, pricing, channel).
  • Working with Home marketing team on home products proposition/concept/pricing consumer validation.
  • Working with sales team to drive Oxygen and Nebulizer EC business.
  • Penetrating and maintaining relationships with key opinion leaders together with sales team.


You are a part of

Sleep & Respiratory Care business. You will report to Senior Business Marketing Manager and collaborate with many other teams including Trade Marketing, Digital marketing, PR, E-commerce, Sales, Finance etc.

To succeed in this role, you should have the following skills and experience.

  • Minimum 5 years of experience in EC(JD and Tmall) marketing role with a proven track record on delivering top- and bottom-line business results.
  • Bachelor's degree major in Business/ Strategic Marketing is preferred.
  • Experience with marketing activation, and strong understanding of consumer motivations and insights.
  • Ability to understand and manage a full Profit & Loss account.
  • Excellent planning & organizational skills, being able to prioritize and manage both short term and long term tasks/priorities and stress resistant.
  • An outgoing personality, persuasive in communication, has ability to collaborate effectively with stakeholders and agency partners.
  • Fluent in written/spoken Chinese and English.


About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business.

• Discover our rich and exciting history.

• Learn more about our purpose.

If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

We have other current jobs related to this field that you can find below

  • Consumer Marketing Manager, Sleep

    2 weeks ago

    Shanghai, Shanghai, China Philips Full time

    Job Title: Consumer Marketing Manager, Sleep & Respiratory CareJob Description:In this exciting opportunity, you will be the voice of Philips' consumers in China, driving measurable business impact for Oxygenator and Nebulizer products of Sleep & Respiratory Care. Your key focus will be on creating and implementing integrated consumer-centric marketing...

  • Consumer Marketing Manager, Sleep

    2 weeks ago

    Shanghai, Shanghai, China Philips Full time

    Job TitleConsumer Marketing Manager, Sleep & Respiratory CareJob DescriptionIn this role, youhave the opportunity to Represent the voice of Philips' consumer in China and responsible for delivering measurable business impact (growth, consumer NPS and brand preference) for Oxygenator and Nebulizer products of Sleep & Respirator Care business through the...

  • Consumer Marketing Manager, Sleep

    4 weeks ago

    Shanghai, Shanghai, China Philips Full time

    Job TitleConsumer Marketing Manager, Sleep & Respiratory CareJob DescriptionIn this role, youhave the opportunity to Represent the voice of Philips' consumer in China and responsible for delivering measurable business impact (growth, consumer NPS and brand preference) for Oxygenator and Nebulizer products of Sleep & Respirator Care business through the...

  • Influencer Marketing Intern Taiwan

    2 weeks ago

    Shanghai, Shanghai, China Emma Full time

    Ready to take charge, disrupt, and revamp the sleep industry? Join Emma – The Sleep Company. Established in 2013, we've become the leading direct-to-consumer sleep brand globally, operating in 30+ countries and endorsed by numerous consumer associations across EMEA, APAC, and the Americas. Embracing cutting-edge technology to revolutionize the sleep...

  • Sr. Manager, Consumer marketing

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job description:Collaborate with team leader to develop brand strategies.Research consumer insights and monitor market trends.Lead consumer education campaigns and innovation programs to boost awareness and engagement.Align strategies with cross-functional teams for seamless execution of consumer education initiatives.Manage project details for internal...

  • HPV consumer marketing-Marketing Manager

    2 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScope• Strategy development & Business Planning: Develop and implement consumer activation strategy to drive business growth and achieve company objectives. Lead business planning activities to align marketing strategies with overall business goals.• Consumer Education Campaigns: Lead the development and execution of consumer education...

  • HPV consumer marketing-Marketing Manager

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScope• Strategy development & Business Planning: Develop and implement consumer activation strategy to drive business growth and achieve company objectives. Lead business planning activities to align marketing strategies with overall business goals.• Consumer Education Campaigns: Lead the development and execution of consumer education...

  • Manager, Consumer Marketing

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScopeDevelop and execute national/regional consumer education campaign/innovation programs across various channels to increase awareness.Collaborate with cross-functional teams for seamless execution of omni channel consumer education activities.Project detail management for internal process and external communication with on time high quality...

  • Manager, consumer marketing

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScopeDevelop and execute national/regional consumer education campaign/innovation programsCollaborate with cross-functional teams for seamless execution of omni channel consumer education activities.Project detail management for internal process and external communication with on time high quality deliveryAnalyze campaign/projects performance...

  • Manager, consumer marketing

    2 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScopeDevelop and execute national/regional consumer education campaign/innovation programsCollaborate with cross-functional teams for seamless execution of omni channel consumer education activities.Project detail management for internal process and external communication with on time high quality deliveryAnalyze campaign/projects performance...

  • Technical Support Manager, Sleep

    4 weeks ago

    Shanghai, Shanghai, China Philips Full time

    Job TitleTechnical Support Manager, Sleep & Respiratory CareJob DescriptionIn this role, you have the opportunity to make life betterLooking at the challenges the world is facing today Philips' purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you'll be working towards creating a better and fairer...

  • Sr. Manager, Consumer marketing

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionJob scope:Work with team leader to develop brand planConduct research to understand consumer insights and monitor market trendsLead consumer education campaign/innovation programs across channels for increased awareness and interests.Collaborate with cross-functional teams to align strategies and ensure seamless execution of omn consumer...

  • Sr. Manager, Consumer marketing

    2 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionJob scope:Work with team leader to develop brand planConduct research to understand consumer insights and monitor market trendsLead consumer education campaign/innovation programs across channels for increased awareness and interests.Collaborate with cross-functional teams to align strategies and ensure seamless execution of omn consumer...

  • Market Strategy Manager – Electronics, Consumer Device

    2 weeks ago

    Shanghai, Shanghai, China Henkel Full time

    China, Shanghai, Adhesive Technologies Market Strategy Manager – Electronics, Consumer Device At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over pioneers around the globe. Our teams at...

  • AM/Manager, Consumer

    2 weeks ago

    Shanghai, Shanghai, China L'Oréal Full time

    Category Insight Partnership with Skincare métier stakeholders R&I China In the field of skin care related topics, conducting consumer & market research plan (understand market trend, consumer needs, tensions, innovation opportunities), distill consumer insight with relevant and meaningful innovation opportunities ) Conduct & coordinate CMI studies,...

  • Manager, Consumer

    2 weeks ago

    Shanghai, Shanghai, China abercrombie-fitch-co. Full time

    Company Description Job Description What Will You Be Doing? Under the role of Consumer & Market Insight (CMI): Gather and generate insights on market/competition, consumer, and culture trends for APAC markets (priority being China and Japan in the next 3 years.) Synthesizes insights and provide recommendations for initiatives to drive the...

  • Market Strategy Manager – Electronics, Consumer Device

    2 weeks ago

    Shanghai, Shanghai, China Henkel Full time

    At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a...

  • Manager, Consumer Excellence

    2 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionSupport strategic projects focused on consumers, ensuring on-time delivery and alignment with business goals.Explore and implement creative methods to engage consumers effectively.Create and update models to track consumer sentiment, identifying trends and areas for enhancement.Collaborate with internal teams and external partners to carry out...

  • Manager, Consumer Excellence

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionSupport strategic projects focused on consumers, ensuring on-time delivery and alignment with business goals.Explore and implement creative methods to engage consumers effectively.Create and update models to track consumer sentiment, identifying trends and areas for enhancement.Collaborate with internal teams and external partners to carry out...

  • Supply Chain Intern

    2 weeks ago

    Shanghai, Shanghai, China Emma Full time

    Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company. Founded in 2013, we are now the world's largest sleep brand, available in over 30 countries and highly recommended by consumer associations in EMEA, APAC, and the Americas. We are constantly pushing the boundaries of technology to revolutionize the world of sleep, and...