Manager, Consumer

2 weeks ago

Shanghai, Shanghai, China abercrombie-fitch-co. Full time

Company Description

Job Description

What Will You Be Doing?

Under the role of Consumer & Market Insight (CMI): Gather and generate insights on market/competition, consumer, and culture trends for APAC markets (priority being China and Japan in the next 3 years.) Synthesizes insights and provide recommendations for initiatives to drive the business performance and brand development. Build and maintain research platform & projects to impact business decisions, and create a consumer centric culture in the organization.

Under the role of Corporate Strategy Support (CSS): Collaborate with the Corporate Strategy team, Strategic Planning team, and APAC business teams to gain insights into our corporate/business strategy in APAC. Provide assistance in developing playbooks, organizing offsites, and devising growth plans for the APAC region.

Establish quarterly ANF and competition brands tracking and social listening tracking to assess awareness/purchase intent/brand perception movement Partner with APAC merchants, marketing, EC ops and other business teams to identify knowledge gap or needs in consumer validation (including but not limited to product design preferences, marketing creatives optimization), and design research methodologies/ carry out research to close the gap/ consumer validationPartner with CRM/ Data Analytics team in developing a clear picture of consumer journey and consumer segmentations to allow building an automation platform and specific effective actions to covert Gather relevant competitive landscape view in partnership with EC ops team for online business and industry report for offline Regularly share out industry and culture trends from key markets Assist in the development of APAC strategy tactics, including playbooks, offsites, and growth plans, by providing support such as PPT development and data analytics.

What Do You Need To Bring?

Functional: Over 8 years of proven marketing research experience at a research firm with robust ability in research methodological assessment and quantitative methodsIndustry: market research firm/ brand company/ management consulting firm with a focus on apparel/sportswear/FMCGBachelor's degree in business related discipline is requiredStrong collaborator, result/solution-driven, resilient, effective communicator in Chinese and in English– both verbal & writtenPossesses a genuine passion for brand storytelling and fashion

Our Company

Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we're here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.

Our Values

We lead with purpose and always put our people first, which is evidenced by our Great Place to Work Certification, as well as being a 2021 recipient of Fortune's Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We're proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.

What You'll Get

As an Abercrombie & Fitch Co. (A&F Co.) associate, you'll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company's culture and values, but most importantly – with you We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:

Incentive bonus program Annual companywide review process Flexible spending accounts Medical, dental, and vision insurance Life and disability insurance Associate assistance program Paid parental and adoption leave Access to fertility and adoption benefits through Carrot Access to mental health and wellness app, Headspace Paid Caregiver Leave Mobile Stipend Paid time off & one paid volunteer day per year, allowing you to give back to your community Work from anywhere (Mondays and Fridays are "work from anywhere" days for most roles & six work from anywhere weeks per year) Seven associate wellness half days per year Merchandise discount on all of our brands Opportunities for career advancement, we believe in promoting from within Access to multiple Associate Resource Groups Global team of people who will celebrate you for being YOU

Additional Information

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER

  • AM/Manager, Consumer

    2 weeks ago

    Shanghai, Shanghai, China L'Oréal Full time

    Category Insight Partnership with Skincare métier stakeholders R&I China In the field of skin care related topics, conducting consumer & market research plan (understand market trend, consumer needs, tensions, innovation opportunities), distill consumer insight with relevant and meaningful innovation opportunities ) Conduct & coordinate CMI studies,...

  • Manager, Consumer Excellence

    2 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionSupport strategic projects focused on consumers, ensuring on-time delivery and alignment with business goals.Explore and implement creative methods to engage consumers effectively.Create and update models to track consumer sentiment, identifying trends and areas for enhancement.Collaborate with internal teams and external partners to carry out...

  • Manager, Consumer Excellence

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionSupport strategic projects focused on consumers, ensuring on-time delivery and alignment with business goals.Explore and implement creative methods to engage consumers effectively.Create and update models to track consumer sentiment, identifying trends and areas for enhancement.Collaborate with internal teams and external partners to carry out...

  • Consumer Marketing Manager, Sleep

    2 weeks ago

    Shanghai, Shanghai, China Philips Full time

    Job Title: Consumer Marketing Manager, Sleep & Respiratory CareJob Description:In this exciting opportunity, you will be the voice of Philips' consumers in China, driving measurable business impact for Oxygenator and Nebulizer products of Sleep & Respiratory Care. Your key focus will be on creating and implementing integrated consumer-centric marketing...

  • Consumer Marketing Manager, Sleep

    2 weeks ago

    Shanghai, Shanghai, China Philips Full time

    Job TitleConsumer Marketing Manager, Sleep & Respiratory CareJob DescriptionIn this role, youhave the opportunity to Represent the voice of Philips' consumer in China and responsible for delivering measurable business impact (growth, consumer NPS and brand preference) for Oxygenator and Nebulizer products of Sleep & Respirator Care business through the...

  • Consumer Marketing Manager, Sleep

    4 weeks ago

    Shanghai, Shanghai, China Philips Full time

    Job TitleConsumer Marketing Manager, Sleep & Respiratory CareJob DescriptionIn this role, youhave the opportunity to Represent the voice of Philips' consumer in China and responsible for delivering measurable business impact (growth, consumer NPS and brand preference) for Oxygenator and Nebulizer products of Sleep & Respirator Care business through the...

  • Manager, Consumer Marketing

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScopeDevelop and execute national/regional consumer education campaign/innovation programs across various channels to increase awareness.Collaborate with cross-functional teams for seamless execution of omni channel consumer education activities.Project detail management for internal process and external communication with on time high quality...

  • Manager, consumer marketing

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScopeDevelop and execute national/regional consumer education campaign/innovation programsCollaborate with cross-functional teams for seamless execution of omni channel consumer education activities.Project detail management for internal process and external communication with on time high quality deliveryAnalyze campaign/projects performance...

  • Manager, consumer marketing

    2 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScopeDevelop and execute national/regional consumer education campaign/innovation programsCollaborate with cross-functional teams for seamless execution of omni channel consumer education activities.Project detail management for internal process and external communication with on time high quality deliveryAnalyze campaign/projects performance...

  • Sr. Manager, Consumer marketing

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job description:Collaborate with team leader to develop brand strategies.Research consumer insights and monitor market trends.Lead consumer education campaigns and innovation programs to boost awareness and engagement.Align strategies with cross-functional teams for seamless execution of consumer education initiatives.Manage project details for internal...

  • Sr. Manager, Consumer marketing

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionJob scope:Work with team leader to develop brand planConduct research to understand consumer insights and monitor market trendsLead consumer education campaign/innovation programs across channels for increased awareness and interests.Collaborate with cross-functional teams to align strategies and ensure seamless execution of omn consumer...

  • Sr. Manager, Consumer marketing

    2 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionJob scope:Work with team leader to develop brand planConduct research to understand consumer insights and monitor market trendsLead consumer education campaign/innovation programs across channels for increased awareness and interests.Collaborate with cross-functional teams to align strategies and ensure seamless execution of omn consumer...

  • Consumer Marketing Manager, Sleep

    4 weeks ago

    Shanghai, Shanghai, China Philips Full time

    Job TitleConsumer Marketing Manager, Sleep & Respiratory CareJob DescriptionIn this role, youhave the opportunity to Launch and manage Oxygen and Nebulizer products of Sleep & Respiratory Care business and build up self-influence cross function.Work with EC platform (JD Tmall) to help potential customer better understand product features & benefits and...

  • Product Manager, Consumer Engagement-SKM

    2 weeks ago

    Shanghai, Shanghai, China Allergan Aesthetics Full time

    Job DescriptionConsumer Marketing Strategy & Portfolio ManagementDevelop and deliver annual, 5-year consumer channel strategy and operational plan for SkinMedica to deliver on brand sales and profit growth expectations. Collect and analyze skincare market and consumer dynamic, brand diagnostic data to define the strategic opportunity for SkinMedica and...

  • Product Manager, Vaccine Consumer

    2 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Position Description:Responsible for consumer activation planning of vaccines to boost vaccination intention.Drive projects to maximize market opportunity with compliance control.Functions, Duties, Tasks:Develop and execute integrated communication plan based on consumer activation strategy and insights.Manage media projects including social media, digital...

  • Product Manager, Vaccine Consumer

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Position Description:Responsible for consumer activation planning of vaccines to boost vaccination intention.Drive projects to maximize market opportunity with compliance control.Functions, Duties, Tasks:Develop and execute integrated communication plan based on consumer activation strategy and insights.Manage media projects including social media, digital...

  • HPV consumer marketing-Marketing Manager

    2 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScope• Strategy development & Business Planning: Develop and implement consumer activation strategy to drive business growth and achieve company objectives. Lead business planning activities to align marketing strategies with overall business goals.• Consumer Education Campaigns: Lead the development and execution of consumer education...

  • HPV consumer marketing-Marketing Manager

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionScope• Strategy development & Business Planning: Develop and implement consumer activation strategy to drive business growth and achieve company objectives. Lead business planning activities to align marketing strategies with overall business goals.• Consumer Education Campaigns: Lead the development and execution of consumer education...

  • Sales & Portfolio manager - Consumer Industry

    4 weeks ago

    Shanghai, Shanghai, China ABB Full time

    Sales & Portfolio manager - Consumer IndustryTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations....

  • China President-Consumer

    2 months ago

    Shanghai, Shanghai, China Page Executive Full time

    About Our Client Our client is an international skincare/personal care business with strong footprint in China market. Job Description Develop and implement a comprehensive strategic plan for the company in China that aligns with its business objectives and mission.Oversee the day-to-day operations in China, including sales, marketing, R&D, manufacturing,...