Manager, Strategy Marketing, Automotive Refinish Coatings(005014)

4 weeks ago

Shanghai, Shanghai, China BASF SE Full time

Objectives:

  • Drive ECR Refinish China local strategic Marketing topics including Refinish strategy, sustainability, and act as a source of Market Intelligence.
  • Work with global and RBU Marketing on Refinish Strategy work or localize the global/RBU Strategy to China.
  • Act as a source of intelligence on China Automotive refinish market trends, competitors and etc.
  • Ambassador for sustainability in ECR China. Drive sustainability by working with relevant colleagues and partners leveraging our sustainability performance to strengthen BASF's reputation with key stakeholders.

Main Tasks:

Strategy:

  • Support LMM to drive China Refinish strategy development with key stakeholders and support the database, slide deck preparation, alignment coordination and implementation communication.
  • Deep understand and analyze the refinish market, industrial trend, the impact to business development.
  • Coordinate key stakeholders and external resources to regularly update the China Refinish Market study.
  • Track and push the strategic plan implementation.

Market intelligence:

  • Own and update the MRD database for China Refinish market. Work collaboratively with global and RBU Market intelligence team to manage market size, market share database, maintain competitor landscape.
  • Be responsible for market intelligence collection by desk searching, customer visit and market scouting and 3rd party report etc. and share with different functions.
  • Be responsible for monthly Market Intelligence report update.
  • Close collaboration with PS&R and TM team on the regulation topic to bring the potential change to internal relevant functions for early preparation and development plan.
  • Provide with some guidance and suggestions according to industrial trend or market intelligence.

Sustainability:

  • Be the window person of Sustainability topic of ECR China. Get trained by global / RBU marketing on Sustainability topics and understand our sustainability value proposition.
  • Be in contact with all relevant stakeholders and take part in internal and external networks to learn more China sustainability topics.
  • Guide and train sales force in the customer dialog on sustainability topics and sustainability selling
  • Localize the global sustainability slide deck for China business purpose.
  • Drive key sustainability action fields or projects in the area of Marketing.
  • Work in close collaboration with internal and external partners of ECR and functions, supporting implementation of relevant initiatives, and generating content for communication
  • Ensure continuous learning with respect to sustainability
  • Education: Master's degree in Marketing or Business Administration, ideally with a Strategy and Marketing focus
  • Min. 5 years of professional experience in marketing preferably in the automotive refinish industry. Strong network connection in Automotive industry is preferred.
  • Advanced in analytical and reporting tools (PowerBI, Thinkcell, Power Automate, etc.)
  • Strong communication, interpersonal and presentation skills, fluence in both English and Chinese is a must
  • Selfdriving, intercultural understanding to effectively execute complex projects and collaborative with multiple internal stakeholder
  • Strong collaboration skills with the ability to create effective, deep and successful working relationships across all levels of the organization
  • Strong project management, facilitation as well as influencing skills
  • Personal passion for sustainability
  • High motivation to achieve success together as a team, customeroriented working style as well as creativity and innovation capability
请时刻警惕任何可能的招聘欺诈行为请注意,巴斯夫绝不会在任何情况下向候选人以任何形式收取任何费用。

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