Platform Activation Manager

2 weeks ago

Shanghai, Shanghai, China The LEGO Group Full time

Job Description

To support business long-term growth, we need a channel marketing lead, who is responsible for both on strategic level as well as on tactical and operational level.

The key objective of the role is to further develop the joint sales and marketing partnership with customers. This role requires comprehensive understanding of eCom business, great skills of portfolio and campaign planning and executions. It also requires strong leadership to lead a professional team.

Core Responsibilities:

  • Collaborate closely with the Performance Marketing, Assortment Planning, and Marketing teams as well as various platforms.
  • Work with cross-functional teams and platforms to drive on-site campaigns, investments, key KPIs, and landing.
  • Manage stakeholders in the responsible area to ensure a clear rollout and execution of marketing channel strategies.
  • Implement a gift-with-purchase strategy, leveraging strong product insight and platform differentiation.
  • Develop strategies and annual plans for LEGO Gifting solutions on main platforms.
  • Develop strategies and annual plans for LEGO livestream on main platforms.
  • Developing and implementing strategies and insights for the digital marketing area, and adapt them for B2B channel differentiation.

Do you have what it takes?

  • Bachelor's degree in a business-related field is preferred.
  • A minimum of 8 years of marketing experience is preferred.
  • Energetic, keen to learn newness and explore different idea and strong presentation and communication skills.
  • Enriched experience working with Marketing / EC Marketing with proven records.
  • An independent, dedicated individual with highly responsible nature and ability to work in a matrix organization, managing complexity and challenges.
  • Proficient written and spoken English and Mandarin.
  • People management experience is an advantage.
  • Some domestic travel required.
  • IT skills: Excellent user of MS Office tools, especially Excel, PPT.

#LI-SX1

What's in it for you?

Here are some of what to expect:

  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

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