Trade Marketing Manager GTR

2 weeks ago

Shanghai, Shanghai, China Treasury Wine Estates Full time

Discover an Exciting Opportunity as a Brand Marketing Specialist at Our Growing Company

This position plays a key role in transforming brand-focused strategies into tailored programs that deliver personalized action plans to our valued customers, resulting in mutually beneficial outcomes through:

  • Crafting Activity Plans: Developing costed activity plans for regional markets and customers.
  • Designing Engaging Activities: Ensuring the commercial viability aligns with brand strategy and market goals.
  • Executing Activities: Handling message creation, sales engagement, collateral design, customer/channel selection, and ensuring excellence in execution.
  • Leading Project Management: Taking ownership of end-to-end activities, coordinating business unit funding, and allocating resources efficiently.
  • Aligning Customer Marketing Efforts: Collaborating with brand marketing and commercial teams to align initiatives with brand and market priorities during annual planning processes.
  • Integrating In-Store Programs: Incorporating in-store programs into the overall brand media plan and strategy.
  • Utilizing Consumer Insights: Developing shopper marketing initiatives that address specific market and retail partner needs effectively.
  • Creating Differentiated Programs: Developing programs that set both the supplier and the retail partner apart from competitors.
  • Providing Informative Programs: Creating intuitive programs that offer shoppers valuable information and education.
  • Nurturing Relationships: Building strong relationships with internal and external stakeholders to ensure clear communication, direction, and successful execution of marketing programs.
  • Supervising Agency Relationships: Managing BTL & Experiential agencies to drive optimal results and bring innovative ideas to the forefront.
  • Implementing ROI Models: Using return on investment (ROI) models for promotions and special packs to monitor profitability effectively.
  • Overseeing Brand POS & Inventory: Managing brand point-of-sale materials and inventory efficiently.
  • Continuous Improvement: Monitoring key program executions closely to gather insights and push for ongoing enhancements.
  • Enhancing Communication Touchpoints: Developing and delivering all relevant communication touchpoints for sales team execution.

Qualifications:

  • 8+ years of experience in Liquor or Wine Brand or Trade Marketing.
  • FMCG sales background is advantageous.
  • Demonstrated leadership and influencing abilities to achieve business objectives.
  • Strong project management and planning expertise.
  • Effective communicator with the ability to build lasting relationships.
  • Autonomous worker who can self-regulate workflow and approvals.
  • Proficiency in managing agencies and $A&P budgets.
  • Fluency in verbal and written English is essential.

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