Assistant Trade Activation Manager, GTR

4 days ago

Shanghai, Shanghai, China Suntory Global Spirits Full time
What makes this a great opportunity?

The Assistant Trade Marketing Manager will actively participate in driving Beam Suntory brands' growth in our strategic airports by supporting the team on the implementation of the annual marketing plans.

The role will require a relentless focus on partnering stakeholders and agencies to deploy full 360 campaigns driven by shopper centricity to excite, engage and convert shoppers to purchase both in-store and online. The candidate will also support the premiumization across multiple touchpoints to ensure the continual elevation of brand execution and shopper experience.

Role Responsibilities
  • Implement and track the Shopper Marketing visibility and activation Plan to increase sales and brand/category presence.
  • Work closely with relevant internal stakeholders within Commercial, Shopper Marketing and Brand Marketing teams to align on planned timings and share back insights on performance
  • Establish strong connection and ways of working with external agencies such as production and promoter teams to ensure smooth and timely roll-out of key launches both online and on-counter; as well as to identify marketing opportunities per door to maximize retailer activations.
  • Support new permanent visibility rollout by working with agency and Commercial to ensure timely launch and clear planograming.
  • Under the guidance of the team, update Marketing Calendar, support in preparation of retailer's presentation to sell in shopper programs.
  • Provide support on execution of Media campaigns, KOL marketing and social campaigns to drive brand awareness for key campaigns.
  • Responsible for planning and tracking of GWP usage based on trade plan
  • To drive excellence in POS execution – ensuring visibility of brands in line with brand strategy and image
  • Feedback to Shopper Marketing Manager performance of key campaigns of set KPIs and ways to improve for next promotion.
  • Understand all the effective touchpoints for maximizing visibility
  • Understand the location and airport dynamics with a close eye on competitors' activities and consumer trends in the market.
  • Assist with any ad hoc trade marketing activities and support the team when needed
Qualifications
  • Possess a recognized university degree, preferably in Marketing / Business.
  • At least 5+ year of relevant working experience
  • Prior experience in alcohol, luxury, FMCG or Travel Retail industry will be an advantage.
  • Strong interpersonal skill to manage several projects and stakeholders simultaneously and independently
  • Positive, proactive and enthusiastic team player
  • Excellent organisational skills, able to prioritize in a very fast-paced environment and understand business context.

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