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Creative Excellence

3 months ago

Shanghai, Shanghai, China Philips Full time
Job TitleCreative Excellence Sr.officerJob Description

PRINCIPAL ACCOUNTABILITIES

  • Responsible for content and customer engagement activations, utilize communication efficiency towards consumer to enhance brand preference.
  • Responsible for social & e-commerce platform content marketing via shortvideo & livestream mechanism to achieve traffic & sales target.
  • Managing and monitoring content performance and outcome of emerging channel campaigns, eg: Tiktok, Little Red Book, etc., drive content insights and learnings for the continuous improvement
  • Drive the directions of content platform execution with analytical mindset, to achieve both content and business target.
  • Deliver creatives and content corresponding to consumer& product insights. Identify content success metrics for different campaign objectives.
  • Explore content best practices and use cases.
  • Work closely with PH marketing teams including brand, media, e-commerce, insights etc. and relevant agency partners.

JOB REQUIREMENTS

  • Bachelor's degrees.
  • 3+ years' experience in digital marketing functions/ agencies/ top tier media platforms.
  • Experienced in top tier content& commerce platforms (i.e. bytedance), deep understanding of platform operation& algorithm, as well as methodology of consumer transactions route all the way from content reach, engagement, and to conversion in the end.
  • Spirit of collaboration.
  • Communication skills in both Mandarin and English.