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Sr. Pharmaceutical Info Specialist

4 months ago

Shanghai, Shanghai, China MSD Full time

Job Description:

In the specified area, actively promote the company's products, establish and maintain good cooperation relationships with medical institutions, ensure the achievement of various promotional goals set by the company, and guarantee the market share and growth rate of the company's products.

Responsibilities:

  • Area Targets:
    • Achieve specified product targets, market share, and growth rate in the designated area, effectively utilize resources, and control costs
    • Develop a visit plan for medical institutions according to the company's specified coverage and visit frequency, and implement it
    • Provide medical advice and introduce products to medical institutions (including addressing issues) using appropriate promotion techniques and product information to make them understand and accept the characteristics and benefits of the products
    • Maintain high-level professional visits, continuously improve the satisfaction of medical institutions, and establish long-term cooperative relationships
    • Explore existing market potential, continuously develop potential markets, and ensure the growth of the market share of company products
    • Implement the company's market development strategies and plans, complete the new product listing plan
    • Organize unique academic activities to promote products according to the company's promotional strategy
  • Area Management:
    • Establish area goals and plans through area target management, achieve expected goals, market share, and growth rate in the jurisdiction, and maximize the development of potential markets in the area
    • Establish, timely update, provide feedback, and maintain detailed and accurate medical institution information, and utilize this information to develop action plans, schedule visits, and effectively use time
    • Regularly analyze the regional situation and identify potential markets as the focus of regional development
    • Timely inform medical institution medical or pharmaceutical personnel about services, products, prices, supply channels, market development, etc.
    • Track and understand medical institution inventory, purchase situation to ensure reasonable stock levels and prevent stockouts
    • Ensure monthly product consumption by medical institutions, prevent expired product returns
    • Cooperate with the marketing and business departments, maintain good business relationships with experts in hospitals to ensure the success of tenders and medical insurance directory reviews
    • Understand competitors' products and activities, collect market information about competitors, reflect it to superiors in a timely manner, and provide corresponding opinions
    • Accurately complete all reports
    • Effectively and reasonably use the company's expenses and resources
  • Product Knowledge:
    • Master the complete and updated product knowledge, ensure that product promotion information aligns with the company's marketing department
    • Familiarize themselves with relevant product data through continuous learning, skillfully and flexibly apply it
    • Learn and utilize other materials provided by the marketing department to facilitate product promotion
    • Read various medical journals, articles, and reports related to the product
    • Understand the relevant knowledge of competitor's similar products
  • Professional Ethics:
    • Strictly adhere to the company's SOPs and financial system in product promotion and daily work, ensuring that personal behavior complies with the company's moral standards and principles
    • Maintain a good professional image, dress according to professional standards, and act in accordance with company requirements
    • Demonstrate dedication, actively engage in assigned duties
  • Team Collaboration:
    • Actively participate in team activities
    • Share and exchange information with colleagues, help each other for mutual and team development
    • Complete temporary tasks assigned by superiors

Requirements:

Educational Background:

  • Associate degree or above; Bachelor's degree, preferably in medicine, pharmacy, or related fields

Work Experience:

  • 2-3 years of experience as a hospital medical representative; experience working in a foreign pharmaceutical company is preferred

Skills:

  • Position skills: Product and market knowledge; Product promotion techniques and processes; Area management; Business acumen; Coaching others
  • Behavioral capabilities: Customer-centricity; Listening; Problem-solving; Integrity and reliability; Action-oriented
  • Advanced behavioral capabilities: Self-awareness; Communication skills; Time management