Marketing Director

6 days ago

Shanghai, Shanghai, China Abbott Laboratories Full time
Major Responsibilities/Activities:
  • Responsible for brand strategy, portfolio management and brand building
  • Responsible for P&L and overall consumer marketing budget, develop a clear monitoring/tracking system to evaluate the ROI of marketing spending.
  • Key member of the task force working with strategy Planning, NPD, insights to form an aligned NPD pipeline to further fuel MND future growth.
  • Directly involved and actively engage with all aspects relating to brand marketing, including budgeting, demand forecasting, Sales, CRM team for effective implementation of MKT programs.
  • Builds a holistic understanding of consumers and shoppers & customers insight and behaviors via effective research and turn it into growth opportunities.
  • Coach and develop brand owners to work independently on marketing plan development and execution

REQUIREMENTS:

Industry experiences:

  • 10+ FMCG industry experience is needed
  • Experience in consulting agency or creative agency is a plus

Position experiences:

  • With at least 8 years proven brand activiation experience
  • Experience of launching new brand is preferred
  • Has solid team management experience

Language Skills:

  • Excellent command of spoken and written of Chinese and English

Computer Skills:

  • Familiar usage of Microsoft Office Software;

Mobility:

  • 20% of time will be on business trip

Certificate Required:

  • Not specially required; MBA/EMBA is an advantage

Other Special requirement:

  • Postivie thinker
  • Think out of box attitude
  • Result driven with execution understanding;
  • Quicker learner and adaptor in working in a volatile and fast changing environment
  • Team coach skill
  • Good communication skill

COMPETENCIES:

Set Vision and Strategy

  • Identifies and acts upon trends that can impact the business.
  • Creates and communicates a motivating, compelling vision of the future that supports employee engagement.
  • Develops short- and long-term strategies and helps align the resources to achieve them.
  • Translates strategies into actionable goals and plans, and then communicates them to ensure alignment of effort and purpose.

Anticipate

  • Develops scenario and contingency plans that ensure achievement of results under changing conditions and situations.
  • Takes initiative to implement change before others.
  • Actively gathers customer inputs in order to anticipate and fulfill their needs and requirements.
  • Manages internal/external stakeholders to identify and address issues.
  • Understands the situation or audience and adjusts approach to achieve desired outcomes.

Innovate

  • Creates an environment of experimentation and uses failure as an opportunity to learn and take alternate action.
  • Challenges current thinking; generates new ideas and expects others to do the same.
  • Integrates information from multiple sources to generate unique insights or new solutions that distinguish Abbott from the competition.
  • Leverages diversity of people and thinking to create a competitive advantage.
  • Collaborates across boundaries to create cross-business opportunities.

Build

  • Creates a sustainable infrastructure and environment that enables growth.
  • Maintains leadership presence and emotional control in difficult situations.
  • Provides the insight, knowledge and leadership to improve functional area and build the business.
  • Develops, rewards and shares talent; is the type of leader others want to work with or for.
  • Provides accurate, frequent and constructive feedback to subordinates, peers and leaders.
  • Makes the difficult people, financial and business decisions in a timely manner.

Deliver Results

  • Displays continuous energy, intensity and persistence to drive the organization forward.
  • Delivers what is promised; holds self and others accountable for results, commitments and behaviors.
  • Takes appropriate accountability for failure; does not blame others.
  • Takes action in a timely manner, with urgency or caution as appropriate, but always in a planful way.
  • Balances short- and long-term priorities and maximizes the opportunities for both.
  • Addresses organizational or cultural barriers that could prevent success.

  • Regional Marketing Director

    2 weeks ago

    Shanghai, Shanghai, China Gensler Full time

    ­­Your Role The Regional Marketing Director (RMD) will provide strategic input, pursuit leadership, and general business development acumen. The RMD partners with the leaders of our region, offices, and practice areas to drive the firm's growth and recognition in the region. The RMD implements the firm's global marketing/communications strategies on a...

  • Marketing Director

    2 weeks ago

    Shanghai, Shanghai, China LivaNova PLC Full time

    Join our Team and Make a Positive ImpactPosition Summary:The Marketing Director will lead strategic planning and operational oversight for marketing Cardiopulmonary and Neuromodulation products in China.Collaborate with senior and international marketing teams to define objectives and strategic plans.Optimize product pipeline, develop market segmentation,...

  • Marketing Director

    2 weeks ago

    Shanghai, Shanghai, China Coty Full time

    THE ROLE Coty as worldwide #1 fragrance leader with great ambition in winning China prestige fragrance market and therefore has introduced a wide portfolio of prestige to ultra-premium fragrance brands in cater for emerging sophisticated fragrance market. The role is to be responsible for luxury all skincare brands business management in line with our...

  • Marketing Creative Director

    4 weeks ago

    Shanghai, Shanghai, China Riot Games Full time

    Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played video game in the world, over 100 million play every month. Players form the foundation of our community and it's...

  • Marketing Director, Imaging

    2 weeks ago

    Shanghai, Shanghai, China Philips Full time

    JOB DESCRIPTION Job Title Marketing Director, Imaging / IGT (Pipeline) Job Description Your role: Participate in defining and controlling of the implementation of the business policy, pricing strategy and product/modality to be sold by health systems business in China Collaborate with global business to define locally relevant professional...

  • Marketing Director, Imaging

    4 weeks ago

    Shanghai, Shanghai, China Philips Full time

    Job TitleMarketing Director, Imaging / IGT (Pipeline)Job DescriptionYour role:Participate in defining and controlling of the implementation of the business policy, pricing strategy and product/modality to be sold by health systems business in ChinaCollaborate with global business to define locally relevant professional marketing deliverables, product...

  • Sr. Marketing Director

    4 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionRole Overview: We are seeking a dynamic and experienced Sr. Marketing Director to lead our marketing efforts and drive its continued success. The successful candidate will play a pivotal role in developing and implementing marketing strategies, managing a team, and collaborating cross-functionally to achieve business...

  • Sr. Marketing Director

    2 weeks ago

    Shanghai, Shanghai, China MSD Full time

    Job DescriptionRole Overview: We are seeking a dynamic and experienced Sr. Marketing Director to lead our marketing efforts and drive its continued success. The successful candidate will play a pivotal role in developing and implementing marketing strategies, managing a team, and collaborating cross-functionally to achieve business...

  • Director, Strategy, Brand and Marketing, GC

    2 weeks ago

    Shanghai, Shanghai, China Nike Full time

    Rejoignez l'équipe NIKE, Inc. Loin de se contenter d'équiper les plus grands athlètes mondiaux, NIKE, Inc. explore les potentiels, abolit les frontières et repousse les limites du possible. L'entreprise recherche des personnes capables d'évoluer, de réfléchir, de rêver et de créer. L'épanouissement de sa culture repose sur son ouverture à la...

  • Business Marketing Director, MR

    6 days ago

    Shanghai, Shanghai, China Philips Full time

    Job TitleBusiness Marketing Director, MRJob DescriptionYour role:You will drive superior customer value by developing and executing the go to market approach for MR products, solutions, services in alignment with China market's business and overall marketing strategy. You will work closely with business to ensure perfect and flawless new product...

  • Director, Product Marketing – Auto Business

    2 weeks ago

    Shanghai, Shanghai, China Qualcomm Full time

    Company: Qualcomm China Job Area: Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Product Marketing General Summary: Job Description Director of Product Marketing Engage with China Auto OEMs, JVs, tier1s for digital cockpit software Drive the digital cockpit software development for China...

  • Marketing Director

    4 weeks ago

    Shanghai, Shanghai, China Novartis Full time

    Summary-Marketing leader in a medium revenue organization OR regional/global brand leader for a small revenue organization. Responsible for the development, implementation and execution of brand strategy, marketing mix and operational plans that optimize sales, market share and revenue growth for a brand or set of brands in the short and long term....

  • Marketing Director

    2 weeks ago

    Shanghai, Shanghai, China Novartis Full time

    Summary-Marketing leader in a medium revenue organization OR regional/global brand leader for a small revenue organization. Responsible for the development, implementation and execution of brand strategy, marketing mix and operational plans that optimize sales, market share and revenue growth for a brand or set of brands in the short and long term....

  • Director of Sales

    2 weeks ago

    Shanghai, Shanghai, China Hilton Full time

    With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of...

  • Director of Sales

    3 weeks ago

    Shanghai, Shanghai, China Hilton Full time

    With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of...

  • Director of Events

    2 weeks ago

    Shanghai, Shanghai, China Hilton Full time

    With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of...

  • Director of Events

    3 weeks ago

    Shanghai, Shanghai, China Hilton Full time

    With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of...

  • Purchasing Director

    2 weeks ago

    Shanghai, Shanghai, China Voith Group Full time

    About the Voith Group The Voith Group is a global technology company. With its broad portfolio of systems, products, services and digital applications, Voith sets standards in the markets of energy, paper, raw materials and transport & automotive. Founded in 7, the company today has around , employees, sales of € 5,5 billion and locations in over...

  • Sales Strategy Director

    2 weeks ago

    Shanghai, Shanghai, China Seco Tools Full time

    Sales Strategy Director (F/M/D) - (Worldwide Flexible location)Seco Tools is seeking a Sales Strategy Director to support our global Sales team, focused on managing the global sales strategy and ensuring it is in line with the global Seco strategy. This position reports to the Vice President of Sales and will be part of the Sales Leadership team. The role is...

  • Purchasing Director

    2 weeks ago

    Shanghai, Shanghai, China Voith Group Full time

    About the Voith GroupThe Voith Group is a global technology company. With its broad portfolio of systems, products, services and digital applications, Voith sets standards in the markets of energy, paper, raw materials and transport & automotive. Founded in 1867, the company today has around 22,000 employees, sales of € 5,5 billion and locations in over 60...