Programmatic Solutions Consultant, Programmatic Solutions Consultant

1 month ago

Shanghai, Shanghai, China Amazon Full time

Amazon Ads is looking for a Programmatic Solutions Consultant in Shanghai (China), to support customers using our demand-side platform, Amazon DSP.

Amazon Ads helps brands create experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on , services like Prime Video, Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.

Our programmatic advertising platform, the Amazon Demand Side Platform (DSP), is becoming increasingly popular with major advertisers and agencies worldwide. We believe we understand e-commerce advertising better than anybody else and want to turn it into a science of its own that all users can leverage for their programmatic advertising.

Amazon Marketing Cloud (AMC) is a new secure, privacy-safe, and dedicated cloud-based environment in which advertisers can easily perform analytics across multiple, pseudonymized data sets to generate insights. Inputs can include an advertiser's own data sets, as well as their Amazon Advertising campaign events, such as impressions, clicks, and conversions.

As a Programmatic Solutions Consultant (PSC), you will manage the end-to-end experience of our enterprise customer, known as programmatic trading desks. Our customers are Chine-based advertisers 100% focusing on cross-border business. You will drive success by developing customer expertise in our programmatic advertising DSP. The Programmatic Solutions Consultant has experience in advertising technology and the programmatic advertising domain, and is leveraging this expertise to help our customers meet and exceed their business objectives. In this customer-facing role, you will work closely with programmatic traders at agencies/advertisers, as well as Amazon Ads internal sales, product, and support teams to address customer needs.

Key job responsibilities

・Owning the relationship with programmatic trading desk managers, engaging with multiple customer organizational levels to understand business objectives

・Providing services such as onboarding, trade desk support plans, feature training, continuous product usage consultation, and industry best practices

・Analyzing and interpreting data to identify improvement areas, root causes, and formulate enablement and adoption recommendations

・Driving the evolution of Amazon DSP by assisting customers with product beta participation, capturing customer feedback, and collaborating closely with cross-functional Amazon teams (Product Management, Engineering, Analytics, and Specialists)

・Defining and improving processes and tools for the Programmatic Solutions Consultant team to better serve customers

・Collaborating with PSC colleagues across North America, Europe, and Asia Pacific regions to improve the customer end-to-end experience by optimizing local market-specific nuances and requirements

A day in the life

A typical PSC engagement with our customers could include onboarding new traders, delivering trainings on new product features, assisting a customer with a beta feature, consulting in business strategy and planning discussions, providing oversight in execution of campaign strategy, developing campaign optimization recommendations and monitoring their impact, conducting deep dives to determine root causes of issues and informing customers of the best course of action.

You will advocate for customer in internal forums, provide troubleshooting support and triage when needed, and simplify and propagate customer feedback to inform product and services design. PSCs operate as trusted advisors to customers every day, and ensure customers gradually develop into a proficient user of our DSP, who see Amazon DSP as their preferred means to their goals.

You will be passionate about understanding customer objectives, and address them using our book of services and engagement best practices, to drive adoption of Amazon technologies. Your ownership, curiosity, and domain knowledge will allow you to comprehensively understand the details of our offerings and be able to speak to these to our customers with passion, authority, empathy, and clarity.

About the team

Here at Amazon Ads, we embrace our differences. We are committed to furthering our culture of inclusion. We have 13 employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon's culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Our team puts a high value on work-life balance. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfilment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.

Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we're building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.

Basic Qualifications

  • 3+ years of digital advertising and client facing roles experience
  • Experience analyzing data and best practices to assess performance drivers
  • Experience with annual brand and media planning

Preferred Qualifications

  • Experience in e-commerce or online advertising
  • Experience in omni-channel marketing, search engine marketing or search engine optimization
  • Experience working with DMPs, CDPs and data migrations

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