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Lead Product Strategist

2 months ago

Shanghai, Shanghai, China MiQ Full time

Role: Senior Product Manager - Programmatic Solutions

OPPORTUNITY OVERVIEW

Join a premier Independent Marketing Intelligence firm where innovation meets a global culture. At MiQ, we are committed to our core values, fostering an environment that encourages both professional growth and personal development.

KEY RESPONSIBILITIES

  • Oversee the integration and operational support of ADX, SSP, and DSP products within our programmatic ecosystem, ensuring alignment with client requirements;
  • Develop and manage programmatic advertising products, including interfaces and attributions, while crafting business channels and strategies that respond to market dynamics;
  • Provide ongoing technical support to existing clients and partners, addressing issues and designing solutions for new traffic and budget opportunities;
  • Proactively identify resource value, merging traffic, platform capabilities, strategy, data insights, and client needs to enhance or establish effective business models.

REQUIRED QUALIFICATIONS

  • A minimum of 8 years in product management focused on programmatic advertising (DSP/ADX/SSP) or relevant Solution Engineering experience, with a strong grasp of programmatic workflows and data metrics;
  • Familiarity with leading third-party advertising platforms, such as Google DV360, Microsoft Advertising, and Baidu, with substantial experience in platform integration and management;
  • Strong analytical skills, capable of assessing data performance to validate functional benefits or identify issues;
  • Proficient in English, with the ability to communicate effectively across diverse regions and cultures;
  • Exceptional project management and cross-functional communication skills, enabling deep exploration of resource value and effective integration of various business elements;
  • Proven success in programmatic advertising optimization or experience with attribution models is highly desirable.

OUR CULTURE AND VALUES

At MiQ, we value:

  • Passion – A genuine love for our work
  • Determination - A relentless pursuit of solutions
  • Unity – A commitment to teamwork and accountability
  • Agility – The ability to adapt and embrace change
  • Courage – The willingness to think outside the box

We celebrate diversity and are proud to be an equal opportunity employer, fostering a community built on respect and inclusion.