Product Marketing Strategist

4 weeks ago


Shanghai, Shanghai, China Adidas Full time
Category Leadership Role

As a seasoned Product Marketing Strategist, you will be responsible for driving the category direction and implementation at Adidas. This role requires a deep understanding of sport and consumer insights, as well as the ability to influence cross-functional teams to deliver industry-leading products.

Key Responsibilities

• Manage a team to create top-performing products

• Set and manage strategic category direction

• Develop an "all for one" attitude within the team to ensure smooth cooperation with interlinked departments

• Analyze and report category business performance to ensure achievement of category KPIs

• Positively represent the category both internally and externally

Requirements

• College degree, preferably in marketing/business/textile/fashion

• Minimum of 8 years Product Marketing experience with ACC or comparable background

• Strong leadership skills and experience in managing direct reports

• Fluent in English and PC skills (MS Office programs)
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