Global Marketing Strategist

3 weeks ago

Shanghai, Shanghai, China eChinaCareers Full time

We are seeking an experienced Global Marketing Strategist to join our Shanghai office. This is a full-time role.

About the role

This role involves leading international marketing, managing global ad placements, and developing targeted strategies for user growth. You'll monitor and optimize campaigns, with a focus on Western markets. Fluency in English and Mandarin is required.

Job Details

  • Oversee international marketing, ad placements, and community management. Develop and execute strategies that align with the overall product distribution plan.
  • Research the Western market to create effective regional marketing strategies and ad placement plans, aligned with the product's core content.
  • Manage ad placements on international platforms (e.g., Facebook, Google, TT/affiliate channels), monitor ad performance, analyze data, adjust strategies, and generate regular reports. Plan annual ad placement strategies for the gaming business and identify new growth opportunities.
  • Monitor market trends and competitor activities to stay informed about new promotional models and explore innovative ways to drive user growth.

Requirements

  • Bachelor's degree or higher with over 3 years of experience in promoting card/RPG/SLG games in international markets, with a successful launch track record.
  • In-depth knowledge of platforms like Facebook and Google, with extensive experience in international market expansion and digital marketing.
  • Strong project management skills, capable of independently planning and executing comprehensive marketing campaigns.
  • Proficient in data analysis, with the ability to adjust promotional strategies based on data insights.
  • Highly motivated with strong leadership skills, diligent, responsible, and able to work under pressure.
  • Fluent in both English and Mandarin Chinese.
  • Keen market awareness, adaptability, and the ability to independently explore new markets.

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