Regional Promotion Manager/区域市场推广经理

4 weeks ago

Chengdu, Sichuan, China GSK Full time
工厂名称: 四川成都
发布日期: Apr

Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理

Role Purpose 职位目标:

  • 市场策略在区域的落地和卓越执行,收集区域对市场部策略的反馈,以便持续优化市场推广策略与执行。同时,结合区域特点,支持大区经理制定和执行区域市场推广计划;
  • 与疾病领域相关声誉好、学术影响力高的学会合作,增加产品在区域内的推广机会和市场声音,同时确保推广活动合规、高效执行;
  • 识别/培养/维护区域专家,推动专家观念变化,在学术活动中影响更多的基层医生提升规范化诊疗理念

Key Accountabilities/Responsibilities 主要工作职责:

1. 中央市场部品牌策略落地、卓越执行,并支持大区经理制定和执行区域市场推广计划。收集区域对市场部策略的反馈,以便持续优化市场推广策略与执行:

  • 熟知中央市场部策略内容及执行要求, 推进中央市场部策略在区域的执行(包括单产品和产品组合)
  • 发现并把握当地产品发展机会,与大区经理充分沟通,依照市场部的策略,支持大区经理共同制定区域推广计划,以支持销售和确保重要的产品策略得到有效执行。
  • 月度进行产品策略和产品知识更新培训,确保区域所有产品信息与市场部同步。通过代表/地区经理协访,充分了解一线市场情况,并给出反馈。参加大区经理月管理会,对区域管理给出建议。
  • 定期收集,分析和报告区域市场的发展趋势、竞争信息;了解市场动态,帮助大区经理调整销售策略
  • 团队合作能力,比如与销售部,商业卓越部,合规部,CAMAC等的合作,支持销售团队的业务活动执行。
  • 利用项目管理能力为行销活动和 TA 项目提供支持;

2. 学会赞助与区域活动的卓越执行与反馈:

  • 与当地学会建立和保持良好的沟通,了解区域市场环境,识别发展机会,增强GSK推广活动的影响力和覆盖面,并在年度计划中提出建设性意见以支持区域长期发展
  • 对于赞助会,自办会作为EO,从获取招商函、活动申请到现场执行直至最终财务流程,RPM亲自全程负责
  • 卓越执行区域内的市场活动,确保在公司合规框架内,有效支持产品策略执行
  • 对区域内的市场活动进行追踪,定期回顾分析,最大化有效利用市场资源,并提供改进计划。

3. 识别/维护区域专家,制定覆盖计划,了解市场信息。推动专家观念变化,在学术活动中影响更多的基层医生提升规范化诊疗理念:

  • 熟悉区域市场相关领域有影响力KOL
  • 确认区域专家名单,整合区域、市场、医学,制定覆盖计划,并与MSL/RM达成一致;
  • 定期拜访专家,洞察专家见解,根据KOL的现有观念,制定发展计划(拜访频率,和沟通目的,观念和行为的变化),通过日常拜访/和医学部联合拜访,学术合作推进KOL观念,邀请其作为GSK 讲者。
  • 根据所获悉的专家观念,为市场部品牌策略制定提供反馈建议

Qualifications/Requirements: 申请资格 / 职位要求:

  • 本科及以上学历,医药专业优先
  • 5年以上制药行业经验
  • 至少一年来自MNC的销售管理经验或者至少一年区域市场推广经验
  • 能够处理与工作相关的英文读写能力
  • 良好的跨团队沟通以及解决问题的能力
  • 良好的策略性思维(中央市场策略理解与落地执行)
  • 良好的电脑操作技能,能熟练使用Word, Excel, PPT
Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

  • Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.
  • Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
  • Continuously looking for opportunities to learn, build skills and share learning.
  • Sustaining energy and well-being
  • Building strong relationships and collaboration, honest and open conversations.
  • Budgeting and cost-consciousness

我们的目标是成为全球最具创新精神、业绩最佳、最值得信赖的医疗保健公司之一。我们相信,我们所有人都为 GSK 带来了一些独特的东西,当我们把我们的知识、经验和风格结合在一起时,将会实现令人难以置信的影响力。欢迎加入 GSK,您将受到启发,为我们的患者和消费者提供最好的服务。在这里,您可以做你自己,在愉悦的工作环境中不断发展进步。

面向职业介绍所/就业机构的重要通知

GSK 不接受职业介绍所和/或就业机构就本网站上发布的职位空缺所做的引荐。所有职业介绍所/就业机构均须联系 GSK 的商业及一般采购/人力资源部门,以取得事先书面授权,才可将任何应聘者推荐给 GSK。取得事先书面授权是职业介绍所/就业机构与 GSK 之间达成任何协议(口头或书面)的先决条件。在没有获得书面授权的情况下,职业介绍所/就业机构所采取的任何行动均应被视为未经 GSK 同意或在未达成合同协议的情况下进行。因此,GSK 无须就此类行动或职业介绍所/就业机构就本网站所发布的职位空缺进行的引荐所产生的任何费用负责。

致候选人的重要提示:

GSK 招聘团队只会使用 后缀的邮箱与您联系。若您收到任何声称来自 GSK 邀请您面试或请您提供任何个人信息的邮件,我们建议您留意发件人的邮箱地址,并谨慎回复。若您不确定您所收到的邮件是否来自 GSK,请您通过 联系我们。

  • Regional Promotion Manager/区域市场推广经理

    4 weeks ago

    Chengdu, Sichuan, China GSK Full time

    Nama Site: China - Sichuan - Chengdu - JinJiang District - Building BaiyangTanggal Posting: Apr Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理Role Purpose...

  • Regional Promotion Manager/区域市场推广经理

    4 weeks ago

    Chengdu, Sichuan, China GSK Full time

    Nazwa biura: China - Sichuan - Chengdu - JinJiang District - Building BaiyangPosted Date: Apr Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理Role Purpose...

  • Regional Promotion Manager/区域市场推广经理

    4 weeks ago

    Chengdu, Sichuan, China GSK Full time

    Standort: China - Sichuan - Chengdu - JinJiang District - Building BaiyangDatum: Apr Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理Role Purpose...

  • Regional Promotion Manager/区域市场推广经理

    4 weeks ago

    Chengdu, Sichuan, China GSK Full time

    Nom du site: China - Sichuan - Chengdu - JinJiang District - Building BaiyangData de publication: Apr Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理Role Purpose...

  • Regional Promotion Manager/区域市场推广经理

    4 weeks ago

    Chengdu, Sichuan, China GSK Full time

    Nome della sede: China - Sichuan - Chengdu - JinJiang District - Building BaiyangData di apertura: Apr Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理Role Purpose...

  • Regional Promotion Manager/区域市场推广经理

    4 weeks ago

    Chengdu, Sichuan, China GSK Full time

    İş Yeri: China - Sichuan - Chengdu - JinJiang District - Building BaiyangYayın tarihi: Apr Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理Role Purpose...

  • Regional Promotion Manager/区域市场推广经理

    4 weeks ago

    Chengdu, Sichuan, China GSK Full time

    Nombre del sítio: China - Sichuan - Chengdu - JinJiang District - Building BaiyangFecha de publicación: Apr Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理Role Purpose...

  • Regional Promotion Manager/区域市场推广经理

    4 weeks ago

    Chengdu, Sichuan, China GSK Full time

    Munkavégzés helye: China - Sichuan - Chengdu - JinJiang District - Building BaiyangKihirdetett időpont: Apr Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理Role Purpose...

  • Regional Promotion Manager/区域市场推广经理

    4 weeks ago

    Chengdu, Sichuan, China GSK Full time

    Locație: China - Sichuan - Chengdu - JinJiang District - Building BaiyangData postării: Apr Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理Role Purpose...

  • Regional Promotion Manager/区域市场推广经理

    4 weeks ago

    Chengdu, Sichuan, China GSK Full time

    Название центра: China - Sichuan - Chengdu - JinJiang District - Building BaiyangОпубликовано: Apr Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理Role Purpose...

  • Regional Promotion Manager/区域市场推广经理

    4 weeks ago

    Chengdu, Sichuan, China GSK Full time

    Pobočka: China - Sichuan - Chengdu - JinJiang District - Building BaiyangDatum zveřejnění: Apr Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理Role Purpose...

  • Regional Promotion Manager/区域市场推广经理

    4 weeks ago

    Chengdu, Sichuan, China GSK Full time

    Tên địa điểm: China - Sichuan - Chengdu - JinJiang District - Building BaiyangNgày đăng tuyển: Apr Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理Role Purpose...

  • Regional Promotion Manager/区域市场推广经理

    4 weeks ago

    Chengdu, Sichuan, China GSK Full time

    Site Name: China - Sichuan - Chengdu - JinJiang District - Building BaiyangPosted Date: Apr Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理Role Purpose...

  • Regional Promotion Manager/区域市场推广经理

    4 weeks ago

    Chengdu, Sichuan, China GSK Full time

    工作地點名稱: China - Sichuan - Chengdu - JinJiang District - Building Baiyang刊登日期: Apr Role Title 职位名称: (Senior) Regional Promotion Manager (高级)区域推广经理Role Purpose...

  • 招聘经理Recruitment Manager

    3 weeks ago

    Chengdu, Sichuan, China Hilton Full time

    1. Supervises enthusiasts at the HR Office ensuring the department's daily operation is running smoothly and team members discipline is adhered to.督导人力资源部的员工的日常工作,以确保日常部门运作的顺利进行和员工纪律的正确实施。2. Liaise with local government authorities regarding labor law, labor relations and...

  • Manager-Sales 销售经理

    3 weeks ago

    Chengdu, Sichuan, China Marriott International Full time

    Job Number Job Category Sales & MarketingLocation Four Points by Sheraton Chengdu Pujiang Resort, No. 88 Shuncheng Road, Chengdu, Sichuan, China VIEW ON MAP Schedule Full-TimeLocated Remotely? NRelocation? NPosition Type Non-ManagementPOSITION SUMMARYContact appropriate individual or department (e.g., Sales, Data Administration, Accounting) as necessary to...

  • Senior Field Applications Engineer

    5 days ago

    Chengdu, Sichuan, China Arrow Electronics Full time

    Position:Senior Field Applications EngineerJob Description:Job Title: Field Application Engineer - Energy and Power, North China Region.Summary: This position is based in Chengdu/Xi'an and reports to the China Regional FAE Manager in Shanghai.Position Responsibilities:Responsible for the new products introduction and technical training to sales.Responsible...

  • Content Collector

    1 week ago

    Chengdu, Sichuan, China TD SYNNEX CD Full time

    岗位职责:负责电子产品在电商网站上搭建、运营、维护和日常管理,包括产品分类,描述,详细参数,产品图片,周边产品信息的上传,数据维护与更新,新品推广与促销,内部协调及客户沟通,根据国外客户需求更新信息并及时回复等;及时上传最新产品资料,评估、分析产品的关键词...

  • District Sales Manager-West-Chengdu

    4 weeks ago

    Chengdu, Sichuan, China Straumann Full time

    Role Title: District Sales Manager Job Family: Sales Reports to: RSM Direct Reports: Territory Sales Manager, Sr. Sales Consultant, Sales Consultant Main Purpose of the Role Manage the performance of the sales function for a region in line with the Divisional strategy and operating plan in order to maximize sales and expand market share. Key Responsibilities...

  • Assistant Account Manager, Oncology

    3 weeks ago

    Chengdu, Sichuan, China Philips Full time

    Job TitleAssistant Account Manager, OncologyJob DescriptionYour role:Develop, maintain and improve relations with existing and potential customers in the responsible area/province. Creates the yearly sales plan, with help of sales management, to set targets and to plan actions and MarCom deliverables. Create, together with the internal order desk, of optimal...