Segment Marketing Manager
2 months ago
Be part of something altogether life-changing
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity – so you can grow your career and expand your skills in the long term.
Forming part of the Biotechnology segment at Danaher, we bring together dedicated technical expertise and talent to develop the next generation of life-changing therapeutics.
In this role, you will have the opportunity to:
- Support Opco marketing leader to develop marketing annual plan and marketing initiatives to drive business growth.
- Drive & implement marketing initiatives independently (tactics) that are aligned with marketing priorities (e.g., product X in segment Y) and s upport Sales team with near-term objectives to drive leads collection and funnel conversion (e.g., own creation of sales tools, brochures, digital nurturing campaign, webinar etc.).
- Drive customer engagement through omni channel value selling communication and content innovation.
- Cooperate with Product Marketing team to develop portfolio strategies, workflow solutions and value propositions for key applications and products.
- Work directly with MarCom to build content & activity needed for initiatives. The essential requirements of the job include:
- Minimum of 5-year marketing experience in B2B sectors, preferably biotech, life science or adjacent industry
- Strong abilities in data analytics and customer insights
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Team oriented – ability to motivate and work well with diverse, cross-functional teams.
- Excellent oral and written communications skills
- Ability to create content for omni channel marketing.
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what's next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
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