Senior Regional Marketing Manager

4 weeks ago

Shanghai, Shanghai, China Grundfos Full time

What is the job about?

Accountable for development and execution of the regional marketing deployment plan in alignment with overall PU Marketing playbook, including target-setting and allocation of budget. The role will be heading the Regional Marketing team and take report from the local marketeer ́s. Support the regional sales director and local customer marketeers in effective and efficiency deployment supporting growth and business opportunities.

Your main responsibilities:

Marketing Skills:

  • Accountable and owner of regional CBS marketing deployment plan, including target-setting and media-planning, in alignment with overall CBS Marketing Playbook.
  • Accountable and owner of allocation of regional marketing budgets supporting desired impact and full deployment.
  • Responsible for alignment with regional sales director regarding focus and targets for marketing deployment.
  • Responsible and driver of continuous making sure relevant customer touch points provides the most optimal customer experience.
  • Responsible and owner of effective and efficient regional marketing deployment processes (translation, localization, etc.)
  • Responsible for driving and development of local marketing community, including easy access to local developed marketing content.
  • Supporting a strong and impactful Value Selling approach in the region.

Digitalization:

  • Support local marketing on groups guidelines (brand, digital platforms, legal, etc.).
  • Develop and support digital initiatives supporting the overall CBS Marketing Playbook.
  • Support relevant activities supporting increased digital matureness in regional and local marketing.

Customer Insights:

  • Collect and consolidate customer insights, demands and behavior pattern from both offline and online sources.
  • Design and map the optimal customer experience in a regional context.
  • Responsible and owner customer pulse process related to key-marketing touch points.

Performance Management:

  • Accountable for a valid, visible and actionable marketing performance measurement-framework.
  • Responsible and owner of regional marketing performance reporting and corrective action processes.
  • Responsible for ensuring ongoing regional development of marketing capabilities and skills supporting marketing goals and organizational effectiveness.
  • Responsible for collection, consolidation and sharing of regional marketing best practices/learnings

Your background

  • Masters' degree in business, marketing or equivalent
  • 8+ years of job experience
  • Experienced in developing people and teams without formal people management
  • High level of digital understanding and good deployment capabilities
  • High business knowledge to understand how marketing delivers business in a B2B context
  • Min 5 years of experience in a global business setting
  • Min. 5 years of experience within Sales/Marketing Growth
  • Solid performance mindset
  • Fluent English skills in writing and speaking

About Grundfos

Grundfos is one of the world's leading water technology companies with more than employees in 60+ countries all over the world. Our skills commit us to pioneering solutions to the world's water and climate challenges and improve the quality of life for people. We dare to do things that others cannot or dare not do, as we believe innovation is not only a business opportunity, but an obligation. And what really matters to us is not short term profit, but the impact we make. By becoming part of our united powerful team, you too can drive this change no matter your role.

An inclusive team

If you like the look of this job and know you can bring your skills to contribute to our purpose, please apply. We need and welcome professional people from all corners – however you identify and whatever your background is.

Grundfos provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensations and training.


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