Digital Marketing Strategist

5 days ago


Shenzhen, Guangdong, China Huatai Securities Full time

Senior Marketing Manager, Digital Marketing, Financial Services

  • Develop and execute comprehensive digital marketing strategies to drive business growth and achieve key performance indicators (KPIs) for Huatai Securities.
  • Lead the development and implementation of online acquisition channels, including social media, email marketing, and search engine optimization (SEO), to maximize customer engagement and conversion rates.
  • Collaborate with cross-functional teams to design and execute multi-channel marketing campaigns, including content marketing, event marketing, and public relations, to build brand awareness and drive lead generation.
  • Manage and optimize digital marketing budgets, including allocating resources and tracking ROI, to ensure maximum return on investment (ROI) for Huatai Securities.
  • Stay up-to-date with industry trends and best practices in digital marketing, including emerging technologies and platforms, to ensure Huatai Securities remains competitive in the market.
  • Develop and maintain relationships with key stakeholders, including vendors and agencies, to ensure seamless execution of digital marketing campaigns.
  • Minimum 5 years of experience in digital marketing, with a proven track record of driving business growth and achieving KPIs in a financial services industry.
  • Experience with digital marketing tools, including Google Analytics, Adobe Analytics, and social media advertising platforms, is a must.
  • Strong understanding of financial services industry and ability to develop marketing strategies that resonate with customers.
  • Excellent communication and project management skills, with the ability to work independently and as part of a team.
  • Fluency in English and Chinese, with proficiency in Putonghua an advantage.


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