Senior Product Marketing Manager for Peace Elite

2 weeks ago


Shenzhen, Guangdong, China Tencent Full time
Job Title: Senior Product Marketing Manager for Peace Elite

Join Tencent's team as a Senior Product Marketing Manager for Peace Elite, a leading game in the market.

Job Responsibilities:
  • Develop and execute marketing strategies for Peace Elite, including product updates, market research, and campaign planning.
  • Explore and optimize game versions, player engagement, and commercial appeal to drive player loyalty and external recognition.
  • Collaborate with cross-functional teams to design and implement marketing campaigns, including creative content, advertising, public relations, events, and offline activities.
  • Monitor and analyze campaign performance, identifying areas for improvement and optimizing execution to meet business objectives.
  • Manage product partnerships, budgeting, and project evaluation to ensure successful campaign execution.
Requirements:
  • At least 4 years of experience in brand management, game marketing, or advertising planning, with a passion for Peace Elite and a deep understanding of the game's ecosystem.
  • Excellent product launch strategy, creative marketing, and resource integration skills, with the ability to develop and execute marketing plans independently.
  • Strong understanding of gaming culture, language, and content marketing, with experience in short video and event marketing.
  • Strong leadership and coordination skills, with the ability to innovate and drive projects from concept to execution.
  • Excellent communication and project management skills, with the ability to work collaboratively with cross-functional teams.
  • Deep understanding of young audiences and popular culture trends, with experience in marketing to young users and familiar with popular platforms and cultural marketing models.


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