Digital Experience Specialist

4 weeks ago

Shanghai, Shanghai, China H&M Group Full time

About &Other Stories

&Other Stories is a fashion brand offering women a wide range of shoes, bags, accessories, jewelry, lingerie, beauty products, stationery, and ready-to-wear to create their personal style or story.

Our creative ateliers in Paris and Stockholm design diversified fashion collections with great attention to detail and quality at an affordable price.

Job Description

As a Digital Experience Specialist, you will optimize the experience through E-commerce channels, leading the functions of site content, online visual merchandising, and customer behavior studies. You will ensure that the Brand DNA is secured through all touch points, providing an inspirational shopping experience in our digital channels.

Key Responsibilities

  • Collaborate with the E-commerce team to drive profitable selling through E-commerce enhancements and seeking opportunities to improve site experience for customers.
  • Build short-term and long-term strategies for &Other Stories online stores that align with the goals of customer acquisition and retention.
  • Formulate overall online site calendars for regular site refreshes, seasonal campaigns, and event planning on all E-commerce platforms.
  • Work closely with internal and external business partners to secure on-time and precise launches of all campaigns, products, copywrites, and content.
  • Ensure all E-commerce platforms stay in line with brand aesthetics and visually balance the collection of products based on commerciality, branding, and seasonal trends.
  • Take agile actions based on the results of site performance and customer behaviors to maximize click-through rates in each section on sites.
  • Ensure business partners optimize Product Detail Pages (PDPs) that clearly and accurately deliver product information to extend viewing duration and KPIs.
  • Initiate and roll out necessary A/B testing to improve online visual experiences that align with relevant KPIs based on business demand and site performance.
  • Manage and follow up on actions/results of branded assets, including global materials, studio photos, moving contents, influencer assets, and local content, to improve shopping experiences.

Requirements

  • 2+ years of experience within E-commerce, digital development, and competitor analysis.
  • Strong analytical, planning, and content management skills.
  • A strong vision for customers and how to optimize our channel experience to reach long-term vision for the brand.
  • Action-oriented and pragmatic: strong ability to transform plans into actions, constantly hunting for and finding potential and improvements.
  • Commercial: ability to understand how to drive customer offers, experiences, operations to achieve outstanding sales and profit.
  • Fluent in written and spoken Mandarin and English.

Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound.

Additionally, what's in it for you:

  • 25% staff discount for you and your family member.
  • Access to the LinkedIn Learning Platform.
  • Referral Program for external colleagues joining.
  • Regular feedback from your manager and colleagues, so you can grow.
  • Extensive internal trainings and onboarding program.
  • Possibility of growing within the company.

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