Digital Marketing Specialist

3 days ago

Shanghai, Shanghai, China Synaptics Inc. Full time

About the Role

Synaptics Inc. is seeking a skilled Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing and executing comprehensive digital marketing strategies for the China market.

Key Responsibilities

  • Develop and implement digital marketing strategies for the China market, focusing on WeChat, Youku, and Douyin.
  • Align digital marketing initiatives with overall company goals and marketing strategies.
  • Stay up-to-date with the latest trends, regulations, and best practices in the China digital landscape.
  • Track, measure, analyze, and report growth and success based on clearly defined and agreed-on key performance indicators (KPIs).
  • Create, curate, and manage engaging content across WeChat, Youku, and Douyin.
  • Collaborate with the creative team to produce localized content, including text, graphics, and videos.
  • Develop content calendars and manage the day-to-day publishing schedule.
  • Plan and execute digital marketing campaigns across WeChat, Youku, and Douyin.
  • Utilize data-driven insights to optimize campaigns and make informed decisions.
  • Manage paid advertising campaigns on these platforms.
  • Monitor and respond to user comments and messages on WeChat, Youku, and Douyin.
  • Build and nurture online communities.

Requirements

  • Bachelor's degree in marketing, communications, or a related field.
  • 2+ years of experience in digital marketing, with a focus on the China market.
  • Proven expertise in managing WeChat, Youku, and Douyin campaigns.
  • Strong understanding of China consumer behavior and digital trends.
  • Proficiency in written and spoken Mandarin required; proficiency in English is a plus.
  • Experience with data analysis tools and platforms.
  • Track record of creative thinking and excellent communication and project management skills.

About Synaptics Inc.

Synaptics Inc. is an Equal Opportunity Employer committed to workforce diversity. Qualified applicants will receive consideration without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.

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