Digital Marketing Specialist

4 days ago

Shanghai, Shanghai, China JM Huber Corporation Full time

Job Summary

This role is responsible for leading and implementing regional digital marketing communications initiatives, collaborating with Global Marketing Communications peers to ensure global branding alignment and execution of global processes.

Key Responsibilities

  • Develop and execute regional marketing communications strategies to drive profitable and sustainable growth in strategic core applications.
  • Plan and project manage marketing initiatives led by Senior Marketing Manager to achieve regional commercial goals.
  • Explore new business opportunities and monitor competitors to inform organizational decisions.
  • Implement regional marketing communications activities on digital platforms to ensure branding alignment with Global Marcomm guidelines.
  • Enhance CP Kelco branding and lead generation via digital platforms, building in-region capability to impact the industry.
  • Measure and report on the performance of digital marketing initiatives.
  • Support the Asia Pacific Marcomm budget plan and execute according to company procurement processes.
  • Develop monthly marketing updates from external market trends, new product launch activities, key players, media messages, and competitors.
  • Assist in developing marketing trend presentations with regional insights for new product launch campaigns or customer and distributor engagement.

Requirements

  • Minimum Bachelor's Degree.
  • Minimum 3 years of marketing experience.
  • Highly detail-oriented with analytical mind.
  • Strong communication skills, both written and oral.
  • Strong capability in Excel, PowerPoint, graphic design programs.
  • Excellent content writing skills to influence digital platforms.
  • Highly experienced and skilled in working with third-party databases like Innova, Globaldata, and internet data mining.
  • Teamwork skills, both as a team leader and team member, working across a cross-functional matrix.

Statement

This job description outlines the basic function and criteria of this role, but cannot cover all concerned activities and responsibilities. The incumbent should fulfill other responsibilities as necessary.

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