Digital Marketing Manager

2 months ago

Shanghai, Shanghai, China VF Corporation Full time
About the Role

This is a senior-level marketing position that will support the line manager in developing and implementing winning brand and digital marketing strategies with a focus on China.

Key Responsibilities
  • Collaborate closely with the Global Digital Marketing team, China Ecommerce team, RBE, Brand Marketing, Product, and Sales Team to drive integrated marketing impact at brand and sales levels.
  • Develop and implement brand digital strategy short-term and long-term in line with brand strategies and objectives.
  • Elevate social media presence and engagement.
  • Act as a single point of contact to OMD for integrated marketing needs in collaboration with the Digital Hub.
  • Plan and execute integrated marketing campaigns and digital consumer activations/initiatives.
  • Support Ecommerce digital marketing strategy and implementation.
  • Develop and implement big data integration strategy and implementation in collaboration with CRM.
  • Leverage and develop digital consumer connection assets for global adoption/adaptation and local creation.
  • Analyze digital data and provide recommendations.
  • Develop and implement a KOS strategy and playbook in partnership with the marketplace sales team.
Key Areas of Responsibility
  • Assist the Marketing Head in formulating a 5-year plan, marketing strategies, annual budget, action plans, annual marketing calendar, and monthly updates to meet business and brand needs.
  • Own and prepare digital marketing budget and optimize budget to be spent effectively, ensuring all projects are completed to brief on time and within budget.
  • Partner with Ecommerce as a platform to connect consumer buzz and brand experience to commercial platforms, driving day-to-day collaboration between Digital Marketing and Ecommerce teams.
  • Help implement a KOS strategy and toolkit to the marketplace team.
  • Deliver an annual integrated digital marketing calendar with big stories and always-on stories/engagement.
  • Work closely with cross-functional teams to drive focused impact of marketing initiatives on social and digital channels.
  • Analyze marketing activity effectiveness through internal analysis based on KPI, dashboard, etc.
  • Report campaign/initiative results and build internal buy-in, confidence, and sense of pride about the brand. Promote new digital learning/trends to the bigger team.
Required Competencies
  • Digital marketing with a focus on social, mobile, integrated consumer activation, and digital experience.
  • Ecommerce savvy.
  • Hands-on experience driving digital marketing with retail brand experience.
  • Strategic planning, business sense, and budget development.
  • Team leadership and development.
  • Presentation skills.
Style
  • Proactive and outgoing.
  • Entrepreneurial and result-driven.
  • Optimistic and willing to take calculated risks.
  • Team player with the ability to work independently.
  • Effective communication and influence globally and regionally.
  • Bold and creative thinking.

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