Digital Marketing Senior Manager

2 days ago

Shanghai, Shanghai, China VF Corporation Full time
Job Title: Senior Manager, Digital Marketing

This role will support the line manager to ensure the development and implementation of winning brand and digital marketing strategies with a focus on China.

Key Responsibilities:
  • Collaborate with the Global Digital Marketing team, China Ecommerce team, RBE, Brand Marketing, Product, and Sales Team to drive integrated marketing impact at brand and sales levels.
  • Develop and implement digital marketing strategies to elevate social media presence and engagement.
  • Act as a single point of contact to OMD for integrated marketing needs.
  • Plan and execute marketing campaigns and digital consumer activations/initiatives.
  • Support Ecommerce digital marketing strategy and implementation.
  • Develop and implement big data integration strategy and implementation in collaboration with CRM.
  • Leverage digital consumer connection assets and develop new ones.
  • Analyze digital data and provide recommendations.
  • Develop a KOS strategy and playbook in partnership with the marketplace sales team.
Key Areas of Responsibility:
  • Assist the marketing head in formulating 5-year plans, marketing strategies, annual budgets, action plans, and annual marketing calendars.
  • Own and prepare digital marketing budgets and optimize budget to be spent effectively.
  • Partner with Ecommerce to connect consumer buzz and brand experience to commercial platforms.
  • Help implement a KOS strategy and toolkit to the marketplace team.
  • Deliver annual integrated digital marketing calendars with big stories and always-on stories/engagement.
  • Work closely with cross-functional teams to drive focused impact of marketing initiatives on social and digital channels.
  • Analyze marketing activity effectiveness through internal analyses based on KPIs and dashboards.
  • Report campaign/initiative results and build internal buy-in, confidence, and sense of pride about the brand.
Required Competencies:
  • Digital marketing with a focus on social, mobile, integrated consumer activation, and digital experience.
  • Ecommerce savvy.
  • Hands-on experience driving digital marketing with retail brand experience.
  • Strategic planning, business sense, and budget development.
  • Team leadership and development.
  • Presentation skills.
Style:
  • Proactive and outgoing.
  • Entrepreneurial and result-driven.
  • Optimistic and willing to take calculated risks.
  • Team player with the ability to work independently.
  • Effective communication and influence globally and regionally.
  • Bold and creative thinking.

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