Digital Marketing Specialist
1 week ago
Job Summary
This role is responsible for leading and implementing regional digital marketing communications initiatives, collaborating with Global Marketing Communications peers to ensure global branding alignment and execution of global processes.
Key Responsibilities
- Develop and execute regional marketing communications strategies to drive brand awareness and engagement.
- Collaborate with cross-functional teams to plan and project manage marketing initiatives, achieving regional commercial goals and driving profitable growth.
- Explore new business opportunities and stay up-to-date on industry trends and competitor activity.
- Implement digital marketing campaigns, creating engaging content and measuring performance.
- Support the Asia Pacific Marcomm budget plan, ensuring expenditures align with company procurement processes.
- Develop monthly marketing updates, tracking market trends, new product launches, and competitor activity.
- Assist in developing marketing trend presentations with regional insights for new product launches and customer engagement.
Requirements
- Minimum Bachelor's degree in Marketing or related field.
- Minimum 3 years of marketing experience, with a strong background in digital marketing.
- Highly detail-oriented with analytical skills, strong communication skills, and proficiency in Excel, PowerPoint, and graphic design programs.
- Excellent content writing skills, with experience in creating engaging digital content.
- Strong teamwork skills, with experience working in a cross-functional matrix.
Statement
This job description outlines the basic functions and criteria of this role, but may not cover all concerned activities and responsibilities. The incumbent should be prepared to fulfill other responsibilities as necessary.
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