Digital Marketing Specialist

1 week ago


Shanghai, Shanghai, China AVIAREPS Full time

Job Summary:

We are seeking a highly motivated and experienced Digital Marketing Executive to join our team at AVIAREPS. As a key member of our marketing team, you will be responsible for developing and executing digital marketing campaigns to promote our clients' travel industry brands.

Key Responsibilities:

  • Develop and implement editorial and visual content strategies for Chinese social media platforms (WeChat, Weibo)
  • Design and execute content calendars, marketing plans, and engagement campaigns
  • Conduct market and competitor research to identify trends and opportunities
  • Collaborate with clients to develop proposals and marketing plans
  • Manage and plan weekly posting schedules for trending topics and travel industry news

Requirements:

  • Native Chinese speaker with excellent English proficiency
  • Minimum 3 years' experience in digital marketing, with a focus on the travel industry
  • Strong writing and communication skills, with the ability to create engaging content for various target markets
  • Proficiency in Adobe Creative Suite, CRM programs, and other relevant tools
  • Ability to work independently and as part of a team, with a strong attention to detail and ability to meet deadlines

What We Offer:

  • A challenging and rewarding role in a dynamic team environment
  • A competitive salary package and benefits
  • Opportunities for professional growth and development


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