Product Marketing Strategist

2 months ago


Beijing, Beijing, China Lenovo Full time

Job Summary

We're seeking a seasoned Product Marketing Manager to spearhead the marketing efforts for our gaming AI PCs and software, specifically Legion and LOQ. As a key member of our team, you'll be responsible for developing and executing strategies that drive product success.

Main Responsibilities:

Market Research and Analysis: Conduct in-depth market research to identify trends, customer behavior, and competitive landscapes. Provide actionable insights to inform product development and marketing strategies.

Product Positioning and Messaging: Craft compelling product positioning and messaging that sets us apart in a crowded market. Ensure our gaming AI solutions are the go-to choice for gamers.

Go-to-Market Strategy: Develop and execute go-to-market strategies that drive adoption and growth. From pre-launch buzz to sustained momentum, you'll be responsible for delivering results.

Content Creation and Management: Create engaging content, including product briefs, case studies, white papers, videos, and blogs, to fuel our marketing engine and educate our audience about Legion and LOQ.

Campaign Planning and Execution: Design and execute multi-channel campaigns that boost product awareness, engage gamers, and drive conversions. Measure and optimize campaign performance.

Customer Engagement and Community Building: Engage with the gaming community across social media, forums, and events. Build a loyal following and gather feedback to refine our products.

Sales Enablement: Equip our sales team with the tools, training, and support they need to succeed. Ensure they have everything required to meet their targets.

Performance Tracking and Reporting: Track and analyze campaign performance. Use data to optimize strategies and hit our KPIs.

Collaboration with Product Development: Partner with the product team to align marketing with product features and timelines. Ensure we're always in sync and on point.

Competitive Analysis: Monitor competitors and identify their strengths and weaknesses. Position our products to dominate the market.

Advocacy Building: Build strong relationships with key opinion leaders from the press and social media influencers. Leverage their platforms to amplify our product's reach and credibility.

Growth Mindset: Drive gaming penetration beyond hardcore gamers. Cultivate a growth mindset to expand our audience and tap into new market segments.

Budget Management: Manage the marketing budget effectively, ensuring every dollar delivers maximum ROI.

Innovation and Creativity: Stay ahead of the curve with the latest trends and tech in gaming and AI. Foster a culture of innovation and creativity within the team.

If you're a strategic thinker with a passion for gaming and AI, and you're ready to make a significant impact, we want you on our team.



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