Digital Marketing Strategist for Search Engine Excellence

11 hours ago


Beijing, Beijing, China GroupM Full time

About the Role

This is an exciting opportunity to join our team as a Digital Marketing Strategist for Search Engine Excellence. As a key member of our GroupM search team, you will be responsible for delivering ongoing SEM account services in search marketing to our clients.

Key Responsibilities

  • Assist in developing and executing strategic plans for SEM media platforms, including Baidu and TikTok.
  • Analyze data to improve ad serving efficiency and develop solutions to enhance performance.
  • Create periodic data analysis reports and provide recommendations for improving ad serving performance.

About You

We are looking for a highly motivated and detail-oriented individual with a strong background in SEM or feed ad serving experience in advertising agencies. A bachelor's degree or above is required, and 3-5 years of relevant experience is preferred.

Requirements

  • Associate degree or above.
  • Fast-learning ability, teamwork, sense of responsibility, detail caring, and pressure-adapting ability.
  • Familiarity with Microsoft Office, especially Excel and PowerPoint.
  • Good analytical skills and ability to communicate complex ideas effectively.
  • Enthusiasm for SEM and performance marketing.

About GroupM

GroupM leads and shapes media markets by delivering performance-enhancing media products and services powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best-in-class talent, providing them with opportunities to accelerate their progress and development.

About China

GroupM is the world's leading media investment company responsible for more than $50 billion in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence, and m/SIX. We leverage all the benefits of scale to innovate, differentiate, and generate sustained value for our clients wherever they do business.



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