Global Paid Search Activation Specialist for Greater China

7 days ago

Beijing, Beijing, China SAP Full time

Transform Your Career with SAP


We are SAP, a company that helps the world run better.


Becoming a Paid Search Activation Specialist for Greater China is an exciting opportunity to join our team and contribute to our mission. As a local channel expert, you will play a crucial role in helping us succeed in the Chinese digital advertising landscape.


You will be responsible for planning, building, running, optimizing, and reporting on paid search programs, including budget management and pacing. You will work closely with our team and external agencies to ensure seamless campaign execution and will be a strong stakeholder manager and communicator.


Your expertise in leading Chinese search engine platforms, including Baidu and Sogou, will be essential in informing our global paid search channel activation strategy. You will also be expected to stay up-to-date on the latest trends and innovations in the Chinese digital advertising landscape.


We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.


In this role, you will have the opportunity to develop and deliver comprehensive standardized reports to track key metrics to present to stakeholders. You will also collaborate with internal teams and external agencies to ensure seamless campaign execution.


A good understanding of integrated content marketing will allow you to be an expert in paid search content and customer journeys, to support the creation of regional paid search content. Being customer-first, you will appreciate regional audience needs and support in delivering effective paid search campaign assets.


The success of your role will focus on ensuring paid search is being activated and is performing in region, aligned to our global plans. You will enjoy using the platforms as well as additional tools and technologies available such as Adobe Analytics and MSIGHTS to analyze regional paid search performance.


Requirements

  • Minimum 3 years' experience in paid media SEM REQUIRED; Programmatic Buying and Social are pluses
  • Strong understanding of leading Chinese search engine platforms, including Baidu and pluses are Sogou, 360 Search, Bing and Google.
  • Experience in working for and/or managing paid media agencies
  • Excellent analytical skills with the ability to interpret and leverage data to optimize campaign performance.
  • Extensive knowledge about the region, especially as it pertains to paid media; including local platform nuances
  • Capable of managing advertising budgets effectively
  • Excellent stakeholder manager
  • You will have a data-driven, digital, customer-first mindset
  • Skilled at using tools and technology to track campaign performance
  • Top organizational and project management skills
  • A strong team player who is both proactive and positive about all that's possible
  • Fluent communication skills in both English and Chinese

About the Team

The Integrated Media Team (IMT) develops and owns SAP's global paid media strategy and is responsible for delivering successful integrated media programs at scale, in partnership with our agency-of-record (OMD).


A truly global org, the IMT spans APJ, GC, Japan, EMEA /MEE, LAC and NA with specialists in region within SAP and on the agency-side. This specialist team leads global paid media planning, execution and optimisation to deliver always-on performance marketing.


As a team of experts, the IMT is knowledgeable and has deep experience of running digital paid media campaigns and stays on-top of industry advancements, to ensure SAP is innovating to help drive performance. The IMT integrates across Acquisition Channels to support building cohesive channel strategies and collaborates closely with other teams across SAP, including being a close partner to IDT and BAM.


The IMT is responsible for driving partnership with key platforms; including owning relationships and managing our Paid Media Agency of Record (OMD), LinkedIn, Google.


Salary Range

The estimated annual salary range for this position is $80,000 - $110,000 USD, based on location and level of experience. This estimate may vary based on your qualifications, experience, and specific circumstances.

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