Paid Search Specialist

3 weeks ago


Beijing, Beijing, China SAP Full time

About the Role:

We are seeking a highly skilled Digital Advertising Expert for Greater China to join our team at SAP. As a Paid Search Specialist, you will be responsible for developing and executing paid search programs to drive conversions, optimize for target CPA goals, and efficiently increase leads.

Key Responsibilities:

  • Develop and execute paid search programs in Greater China, including planning, building, running, optimizing, and reporting on paid search campaigns.
  • Manage advertising budgets effectively and collaborate with internal teams and external agencies to ensure seamless campaign execution.
  • Identify areas for improvement and develop comprehensive standardized reports to track key metrics and present to stakeholders.
  • Stay up-to-date on the latest trends and innovations in the Chinese digital advertising landscape and leverage this knowledge to inform global paid search channel activation.

About You:

  • Minimum 3 years' experience in paid media SEM, with a strong understanding of leading Chinese search engine platforms, including Baidu and Google.
  • Excellent analytical skills with the ability to interpret and leverage data to optimize campaign performance.
  • Extensive knowledge of the region, especially as it pertains to paid media, including local platform nuances.
  • Fluent communication skills in both English and Chinese.

About the Team:

The Integrated Media Team (IMT) develops and owns SAP's global paid media strategy and is responsible for delivering successful integrated media programs at scale, in partnership with our agency-of-record (OMD).

What We Offer:

  • A highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

About SAP:

SAP is a leading enterprise software company that helps the world run better. Our company culture is focused on helping our employees enable innovation by building breakthroughs together.


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