WW IDG SMB Marketing Director
4 weeks ago
Lenovo is seeking a highly experienced and strategic marketing leader to drive the company's SMB marketing organization forward. As the WW IDG SMB Marketing Director, you will be responsible for developing and executing a comprehensive marketing vision that delivers long-term profitable growth.
Key Responsibilities:- Lead the development of a strategic marketing vision for Lenovo's SMB organization
- Collaborate with internal business units to evolve and customize SMB messaging for NA, EMEA, LATAM, and AP
- Develop programs with quantifiable objectives to measure results, including KPIs that reflect customer behavior and the value of marketing channels
- Test and develop hypotheses regarding how to best market to Lenovo's varying customer segments, SMB
- Develop an overall content marketing strategy for engaging with customers and generating lead opportunities for sales
- Perform competitive analysis and market intelligence on competitors and their channel programs
- 7-10 years of experience in marketing roles with progressing levels of responsibility
- B2B marketing experience in the Technology industry with a demonstrated track record of success
- Ability to recruit and build high-performing teams operating with data-based decision making
- Channel, distribution knowledge, and skills are a strong asset
- Fluency in digital marketing program development and management
- Email marketing, direct mail, paid search/search engine optimization
- Marketing measurement and testing disciplines
- Marketing and customer databases
- Campaign management
- Reporting and analysis tools
- Business systems integration - marketing, order, fulfillment, follow-up
- Website/eCommerce strategy and execution
- Sales management - setting budgets, revenue goals, and quotas
- Pricing strategy, promotional development, and execution
- Follow through with customers and ensure delivery of full solutions portfolio
- Competitive positioning
- Product development
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WW IDG SMB Marketing Director
1 month ago
Beijing, Beijing, China Lenovo Full timeJob Title: WW IDG SMB Marketing DirectorLenovo is seeking a highly skilled and experienced marketing professional to lead our Small and Medium Business (SMB) marketing organization. As the WW IDG SMB Marketing Director, you will be responsible for developing and executing a strategic marketing vision for Lenovo's SMB business unit.Key Responsibilities:Lead...
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Beijing, Beijing, China Lenovo Full timeJob OverviewWe are seeking an exceptional Strategic Marketing Director to lead our Small and Medium Business (SMB) marketing efforts at Lenovo. As a key member of our Commercial, SMB, and Consumer Marketing team, you will be responsible for developing and executing a strategic marketing vision that drives profitable growth.About the RoleThis is a senior...
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Global SMB Marketing Leader
2 weeks ago
Beijing, Beijing, China Lenovo Full timeAbout the Role:The Global SMB Marketing Leader will be a key contributor to Lenovo's commercial success, driving aggressive growth goals and evolving the SMB marketing organization to deliver long-term profitable growth.Key Responsibilities:Develop and execute a strategic marketing vision for the SMB organization.Lead a skilled team of global marketers...
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Strategic Marketing Alliance Director
1 hour ago
Beijing, Beijing, China Lenovo Full timeLenovo is seeking an experienced Strategic Marketing Alliance Director to join our IDG Marketing team. In this role, you will be responsible for defining marketing strategies with partners, securing incremental funding, and ensuring approval of marketing plans, funding, and claiming.As a member of the Lenovo IDG Marketing team, your responsibilities will...
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Global SMB Marketing Strategy Professional
2 weeks ago
Beijing, Beijing, China Lenovo Full timeJob Description:The Global SMB Marketing Strategy role at Lenovo involves crafting a comprehensive marketing strategy for the SMB business and empowering regional marketing teams for seamless execution.Responsibilities:Work closely with global business leaders to create a tight sync between business objectives and marketing actions.Utilize data-driven...
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Global SMB Marketing Strategy Lead
4 weeks ago
Beijing, Beijing, China Lenovo Full timeJob SummaryThe Global SMB Marketing Strategy and Communications Professional will play a pivotal role in crafting the comprehensive global marketing strategy for Lenovo's SMB business and brands, Thinkpad and Thinkbook, and empowering regional marketing teams for seamless local execution.Key ResponsibilitiesWork closely with global business leaders to create...
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Global Marketing Strategist for SMB Business
1 hour ago
Beijing, Beijing, China Lenovo Full timeAbout the RoleWe are seeking a highly skilled Global Marketing Strategist to play a pivotal role in crafting the comprehensive global marketing strategy for our SMB business and brands, Thinkpad and Thinkbook. This multifaceted position requires a strategic thinker with a deep understanding of the SMB industry, coupled with expertise in integrated...
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Product Marketing Specialist
1 month ago
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Senior Marketing Manager
1 month ago
Beijing, Beijing, China Lenovo Full timeJob DescriptionLenovo is seeking a highly skilled and experienced Alliances Marketing Senior Manager to join our IDG Marketing team. As a key member of our global marketing team, you will be responsible for developing and executing marketing strategies that drive business growth and revenue.Key Responsibilities:Develop and implement marketing strategies that...
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Senior Marketing Manager for Global Alliances
2 weeks ago
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Market Access Director
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4 weeks ago
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Research Manager
1 month ago
Beijing, Beijing, China IDG Full timeJob Title: Research ManagerOverviewAs a Research Manager at IDC, you will play a key role in driving business growth and market insights through high-quality research and analysis. Your primary responsibilities will include:Key ResponsibilitiesConducting primary research and analysis to produce high-quality reports and documents using IDC methodology and...
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Senior Research Analyst
2 weeks ago
Beijing, Beijing, China IDG Full timeAbout the RoleAs a key member of the Research team at IDC, you will be responsible for delivering high-quality research and analysis to support our clients in the Asia-Pacific region. Your primary focus will be on conducting primary research, data gathering, and report writing to provide actionable insights and recommendations.Key ResponsibilitiesConduct...
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Research Manager
4 weeks ago
Beijing, Beijing, China IDG Full timeJob OverviewAs a Research Manager at IDC, you will be responsible for leading regional research initiatives and contributing to the development of market intelligence products and solutions. Your primary focus will be on producing high-quality research reports and analysis, utilizing IDC methodology and taxonomy.Key Responsibilities:Conduct primary research...
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Digital Marketing Director for Customer Success
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Beijing, Beijing, China verticurl Full timeCustomer and Partner Success We're seeking a seasoned professional to lead our client services team as a Client Services Director. The ideal candidate will have a deep understanding of data-driven marketing, agency experience, and a proven track record of driving business growth in digital marketing.Key Responsibilities: 1. Leadership & Relationship...
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Strategic Marketing Director for Imaging Growth
2 weeks ago
Beijing, Beijing, China Philips Full timeJob Title: Marketing Director for ImagingJob Description:Your Role:Develop and execute marketing strategies to drive growth and adoption of imaging solutions in China.Collaborate with global business teams to define local marketing plans and ensure alignment with business objectives.Lead local marketing teams to execute professional marketing activation and...
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ESG Sustainability Specialist
2 weeks ago
Beijing, Beijing, China Lenovo Full timeJob Summary We are seeking an ESG Sustainability Specialist to support our ESG initiatives, focusing on ESG RFP requirements, product carbon footprint calculation, market research, and project management. Key Responsibilities: Support ESG RFP requirements across IDG product portfolio Identify & integrate sustainability portfolio requirements in...