WW IDG SMB Marketing Director

4 weeks ago


Beijing, Beijing, China Lenovo Full time
Job Title: WW IDG SMB Marketing Director

Lenovo is seeking a highly experienced and strategic marketing leader to drive the company's SMB marketing organization forward. As the WW IDG SMB Marketing Director, you will be responsible for developing and executing a comprehensive marketing vision that delivers long-term profitable growth.

Key Responsibilities:
  • Lead the development of a strategic marketing vision for Lenovo's SMB organization
  • Collaborate with internal business units to evolve and customize SMB messaging for NA, EMEA, LATAM, and AP
  • Develop programs with quantifiable objectives to measure results, including KPIs that reflect customer behavior and the value of marketing channels
  • Test and develop hypotheses regarding how to best market to Lenovo's varying customer segments, SMB
  • Develop an overall content marketing strategy for engaging with customers and generating lead opportunities for sales
  • Perform competitive analysis and market intelligence on competitors and their channel programs
Requirements:
  • 7-10 years of experience in marketing roles with progressing levels of responsibility
  • B2B marketing experience in the Technology industry with a demonstrated track record of success
  • Ability to recruit and build high-performing teams operating with data-based decision making
  • Channel, distribution knowledge, and skills are a strong asset
  • Fluency in digital marketing program development and management
  • Email marketing, direct mail, paid search/search engine optimization
  • Marketing measurement and testing disciplines
  • Marketing and customer databases
  • Campaign management
  • Reporting and analysis tools
  • Business systems integration - marketing, order, fulfillment, follow-up
  • Website/eCommerce strategy and execution
  • Sales management - setting budgets, revenue goals, and quotas
  • Pricing strategy, promotional development, and execution
  • Follow through with customers and ensure delivery of full solutions portfolio
  • Competitive positioning
  • Product development


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