Global SMB Marketing Strategy Professional
1 month ago
Job Description:
The Global SMB Marketing Strategy role at Lenovo involves crafting a comprehensive marketing strategy for the SMB business and empowering regional marketing teams for seamless execution.
Responsibilities:
- Work closely with global business leaders to create a tight sync between business objectives and marketing actions.
- Utilize data-driven insights and market intelligence to inform strategic decisions, mapping emerging trends and competitive dynamics.
- Develop and implement comprehensive global marketing strategies for SMB to drive brand love within the SMB community.
- Collaborate closely with regional marketing teams to maintain consistent messaging and brand positioning across various communication channels.
- Design and execute integrated communication plans tailored to diverse regional markets considering cultural nuances and local business objectives.
- Spearhead the planning and execution of impactful new product launches, orchestrating integrated marketing campaigns to generate excitement within the SMB community and drive successful market entry.
- Craft compelling executive presentations tailored for key stakeholders, including Lenovo, strategic alliances, and retail partners.
- Communicate the value proposition and strategic vision effectively, fostering strong relationships and aligning collaborative efforts.
- Establish key performance indicators (KPIs) to measure the effectiveness of marketing strategies and campaigns.
- Use analytical insights to continuously optimize marketing approaches, adapting strategies based on performance metrics.
- Budgetary planning and monitoring.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; Master's degree is advantageous.
- Proven experience in marketing strategy development, with a focus on the gaming industry.
- Strong understanding of integrated communication practices and regional marketing nuances.
- Excellent analytical skills and the ability to derive actionable insights from data.
- Effective project management and organizational capabilities.
- Strong communication and interpersonal skills, facilitating productive collaboration.
- Willingness and ability to work across time zones.
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