Global SMB Marketing Strategy Professional

1 month ago


Beijing, Beijing, China Lenovo Full time

Job Description:

The Global SMB Marketing Strategy role at Lenovo involves crafting a comprehensive marketing strategy for the SMB business and empowering regional marketing teams for seamless execution.

Responsibilities:

  • Work closely with global business leaders to create a tight sync between business objectives and marketing actions.
  • Utilize data-driven insights and market intelligence to inform strategic decisions, mapping emerging trends and competitive dynamics.
  • Develop and implement comprehensive global marketing strategies for SMB to drive brand love within the SMB community.
  • Collaborate closely with regional marketing teams to maintain consistent messaging and brand positioning across various communication channels.
  • Design and execute integrated communication plans tailored to diverse regional markets considering cultural nuances and local business objectives.
  • Spearhead the planning and execution of impactful new product launches, orchestrating integrated marketing campaigns to generate excitement within the SMB community and drive successful market entry.
  • Craft compelling executive presentations tailored for key stakeholders, including Lenovo, strategic alliances, and retail partners.
  • Communicate the value proposition and strategic vision effectively, fostering strong relationships and aligning collaborative efforts.
  • Establish key performance indicators (KPIs) to measure the effectiveness of marketing strategies and campaigns.
  • Use analytical insights to continuously optimize marketing approaches, adapting strategies based on performance metrics.
  • Budgetary planning and monitoring.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field; Master's degree is advantageous.
  • Proven experience in marketing strategy development, with a focus on the gaming industry.
  • Strong understanding of integrated communication practices and regional marketing nuances.
  • Excellent analytical skills and the ability to derive actionable insights from data.
  • Effective project management and organizational capabilities.
  • Strong communication and interpersonal skills, facilitating productive collaboration.
  • Willingness and ability to work across time zones.


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