Product Director

2 weeks ago

Shanghai, Shanghai, China VF Corporation Full time
{"title": "Product Director", "description": "Job Summary

We are seeking a highly skilled Product Director to lead our apparel product creation strategy in APAC. The successful candidate will be responsible for driving consumer/market insights and strategic concepts into a rolling, multi-season product line architecture.

Key Responsibilities
  • Manage a simplified, empowered offense grounded in key ways of working: multi-season approach to product mix; franchise and classification excellence; and managing for product essentials, newness, innovation & exploration.
  • Distill and drive consumer/market insights and strategic concepts into a rolling, multi-season product line architecture that considers the full consumer journey.
  • Drives the APAC apparel product creation strategy while commercial opportunities, including speed creation, celebrating local relevant moments and hyperlocal capsules.
  • Proactively lead product lifecycle management to effectively serve our consumers.
  • Partner with finance and planning to set target financial goals (revenue, units, and margin) and number of consumer choices against attributes (e.g. franchise, consumer dimension).
  • Create regional architecture framework and translate global direction into initial line plan to identify what product we will bring to the consumer, bringing clarity to investment and divestment strategy.
  • Determine and tag product fields for strategic intent (e.g. how a product serves a given consumer), product lifecycle, and pricing architecture.
  • Lead strong partnership with Marketing and Demand Planning to deliver against the Line Plan, ensuring plan meets consumer needs and financial targets.
  • Sets guidelines, targets, and follows through on APAC Adoption inclusive of harmonization targets, while maintaining ongoing Global connectivity with clearly defined checkpoints and feedback loops.
  • Foster strong, integrated partnership with Product peer & team, soliciting input & expertise for agreed-upon Line Architecture.
  • Lead the apparel product and merchandising teamRequirements
    • Strong communication and collaboration skills
    • Strong logic and reasoning skills including Retail and Financial acumen
    • Analytical mindset with strong knowledge or retail and apparel industry
    • Merchandising principles, assortment planning including retail math
    • Bias for action / self-directed / problem solver
    • Insights or familiarity with Streetwear consumer and market trends (Vans consumer is a plus)
    • Language: Fluent in English; proficiency in Mandarin a plus
    • Project management skillsCompetencies
      • Resilience
      • Building trust
      • Cultural Fit
      • People Leader and Team Player
      • Building Partnerships
      • Planning & Organizing & Tracking information
      • Customer and Consumer Focus
      • Result oriented
      • CuriosityDesirable
        • Adaptability
        • Innovation
        • Continuous Improvement
        • Story telling
        • EmpowermentFunctional Competencies
          • Microsoft- especially in Excel and Powerpoint
          • FlexPLM experience is a plus
          • Merchandising Logic and assortment building
          • Apparel creation processExperience
            • Minimum Relevant Experience: +10
            • Minimum Supervisory Experience: +5 years
            • Language Proficiency:
              • Fluent in : English
              • Mandarin is a plus

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