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Technical Marketing Specialist

2 months ago

Dongguan, Guangdong, China STMicroelectronics Full time

About the Role

We are seeking a highly motivated and experienced Technical Marketing professional to join our team in Asia-Pacific. In this role, you will play a crucial part in driving demand generation, developing pricing strategies, and managing relationships with distributors and partners within the secure element market.

Key Responsibilities

  • Demand Creation: Identify and pursue new business opportunities within the secure element industry.
  • Pricing Strategy: Analyze market trends and customer needs to develop competitive pricing models for our diverse product portfolio.
  • Distributor Management: Cultivate strong relationships with distributors, providing technical support and guidance on new projects and initiatives.
  • Business Maintenance: Collaborate closely with the sales and technical teams to ensure seamless customer service, addressing inquiries, resolving issues, and fostering long-term partnerships.
  • Marketing Activities: Execute a range of marketing activities, including RFI/RFQ responses, sales training programs, customer visits, and marketing communications (Marcom) campaigns.
  • Industry Engagement: Stay abreast of industry standards and regulations by actively participating in relevant organizations and engaging with government authorities.

Qualifications

  • Deep understanding of secure element products, including JavaCard and GlobalPlatform technologies.
  • Familiarity with popular secure applications such as digital car keys, authentication systems, brand protection solutions, banking platforms, and strongbox technologies.
  • Ability to engage in technical discussions with partners to develop innovative applications and Proof of Concepts (PoCs).
  • Passion for exploring emerging technologies and their potential applications within the secure element domain.