Digital Media Strategist

2 weeks ago


Shanghai, Shanghai, China 3M Full time
Job Title: New Media Specialist

At 3M, we're committed to innovation and creativity. As a New Media Specialist, you'll play a key role in driving our livestream strategy and operations.

Key Responsibilities:
  • Develop and execute livestream strategies for our sub-brands under CBG, including KOL coop livestreams.
  • Establish and implement effective workflows for live broadcast and KOL coop matrix execution.
  • Design and manage live broadcast infrastructure, from planning to promotion and content mining.
  • Monitor and analyze live broadcast data, identifying areas for optimization and improvement.
  • Stay up-to-date with industry trends and market developments, adjusting our livestream strategy accordingly.

We're looking for a creative and analytical thinker who can drive our livestream operations forward. If you're passionate about digital media and live events, we'd love to hear from you.



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