WW IDG SMB Marketing Director

2 weeks ago


Beijing, Beijing, China Lenovo Full time
Job Title: WW IDG SMB Marketing Director

Lenovo is seeking a highly skilled and experienced marketing professional to lead our SMB marketing organization. As a key member of our commercial team, you will be responsible for developing and executing a strategic marketing vision to drive profitable growth and customer engagement.

Key Responsibilities:
  • Develop and execute a comprehensive marketing strategy to drive customer acquisition and retention
  • Lead a team of global marketers to deliver product, campaign, and vertical marketing initiatives
  • Collaborate with internal business units to evolve and customize SMB messaging for local markets
  • Develop programs with quantifiable objectives to measure results and drive business growth
  • Perform competitive analysis and market intelligence to inform marketing strategies
Requirements:
  • 5-8 years of experience in marketing roles with progressing levels of responsibility
  • B2B marketing experience in the technology industry with a proven track record of success
  • Ability to recruit and build high-performing teams operating with data-driven decision making
  • Fluency in digital marketing program development and management
  • Experience with marketing measurement and testing disciplines
About Lenovo:

Lenovo is a global technology leader committed to innovation and customer satisfaction. We offer a dynamic and collaborative work environment with opportunities for professional growth and development.



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