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PR and Content Specialist

2 months ago

Beijing, Beijing, China ResMed Full time
About the Role:

We are seeking a highly skilled PR and Content Specialist to join our team at ResMed. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive content strategy that showcases our brand and products in the Chinese market.

Key Responsibilities:
  • Develop and implement a content strategy that aligns with our business objectives and resonates with our target audience.
  • Write and edit high-quality content, including blog posts, social media posts, and press releases, in both English and Chinese.
  • Manage and maintain our WeChat official account, ensuring timely and engaging content is published regularly.
  • Collaborate with the marketing team to develop and execute marketing campaigns that drive brand awareness and engagement.
  • Build and maintain relationships with key opinion leaders, media contacts, and influencers in the Chinese market.
  • Monitor and analyze the performance of our content and make data-driven decisions to optimize our content strategy.
About You:

We are looking for a highly motivated and experienced PR and Content Specialist who has a proven track record of developing and executing successful content strategies in the Chinese market. You should have a strong understanding of the Chinese market and be able to communicate effectively with our team and stakeholders.

  • 3+ years of experience in marketing and PR, with a focus on the Chinese market.
  • Proven record of building and executing high-impact branding campaigns in China.
  • Strong understanding of the Chinese media landscape and ability to build and maintain relationships with key media contacts.
  • Excellent writing and editing skills, with the ability to write engaging and high-quality content in both English and Chinese.
  • Strong analytical and problem-solving skills, with the ability to analyze data and make data-driven decisions.

We offer a dynamic and supportive work environment, with opportunities for professional growth and development. If you are a motivated and experienced PR and Content Specialist looking for a new challenge, we encourage you to apply for this exciting opportunity.