Global Brand Strategist

4 weeks ago

Shenyang, Liaoning, China Medtronic Full time
Transforming Careers at Medtronic

About the Role

As a Global Brand Strategist at Medtronic, you will play a pivotal role in shaping the company's brand identity and messaging. Your responsibilities will include developing and implementing brand strategies, creating brand tools and resources, and building infrastructure to support brand excellence globally.

Key Responsibilities
  • Lead the creation and establishment of global company positioning, brand strategy, and strategic communication frameworks enterprise-wide.
  • Develop and implement the brand identity system, brand tools and resources to drive consistent, common approaches.
  • Build and manage the infrastructure and tools to support brand excellence globally including systems, policies and guidelines that empower the enterprise to develop and deliver brand-centric communications, products, services and programs.
  • Establish effective methods for auditing, reviewing, and educating others on the application of the brand as well as defining and directing strategies to measure the value of the Medtronic brand internally and externally.
  • Conduct research to evaluate Medtronic reputation, brand strength and creative concept impact on certain stakeholders.
  • Assess potential positioning and brand strategies through research.

Requirements
  • Bachelor's degree required.
  • 0 years of experience required.

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