Paid Search Specialist

4 weeks ago


Beijing, Beijing, China SAP Full time
About the Role

We are seeking a highly skilled Paid Search Specialist to join our Integrated Media Team (IMT) at SAP. As a local channel expert, you will have a thorough understanding of the leading Chinese search engines and other relevant platforms.

Key Responsibilities
  • Plan, build, run, optimize, and report on paid search programs, including budget management and pacing.
  • Develop and deliver comprehensive standardized reports to track key metrics and present to stakeholders.
  • Collaborate with internal teams and external agencies to ensure seamless campaign execution.
  • Manage advertising budgets effectively and identify areas for improvement to increase conversions and optimize for target CPA goals.
Requirements
  • Minimum 3 years' experience in paid media SEM, with programmatic buying and social experience a plus.
  • Strong understanding of leading Chinese search engine platforms, including Baidu and Sogou.
  • Experience in working for and/or managing paid media agencies.
  • Excellent analytical skills with the ability to interpret and leverage data to optimize campaign performance.
  • Fluent communication skills in both English and Chinese.
About the Team

The IMT develops and owns SAP's global paid media strategy and is responsible for delivering successful integrated media programs at scale, in partnership with our agency-of-record (OMD).

A truly global org, the IMT spans APJ, GC, Japan, EMEA /MEE, LAC and NA with specialists in region within SAP and on the agency-side.



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