Ecommerce Partner Marketing Manager

6 days ago

Beijing, Beijing, China Microsoft Full time

About the Role

We are seeking a highly skilled Ecommerce Partner Marketing Manager to join our team at Microsoft. As a key member of our Consumer Channel & Partner Marketing team, you will be responsible for driving full-funnel marketing for our exciting ecosystem.

Key Responsibilities

  • Deliver an omnichannel strategy and full-funnel marketing plans across consumer channels to drive profitable sell-through and build brand advocacy.
  • Activate ecommerce sales motions through digital marketing excellence, mobile-first executions and social commerce.
  • Influence conversion through seamless and connected shopper journeys.
  • Create short, medium and long-term full-funnel partner marketing plans that drive ecommerce/omnichannel sales motions and maximize sell-through & ROI.
  • Optimize retail presence by landing and maintaining in-store programs and experiences.
  • Build brand advocates among retail sellers and consumers through training, evangelism and community engagement platforms.
  • Lend best-in-class product launch moments, key seasonal initiatives and sustain marketing.
  • Effective planning for investment efficiency, set right target to optimize CPC and ROI.

Consumer and Partner Marketing Execution

  • Assess partner capabilities to maximize opportunities and create joint value.
  • Drive partner planning and investment strategy leading to Partner Marketing Plans to maximize reach and effectiveness.
  • Leverage eCommerce events and sales motions to enlarge business size through digital marketing excellence, mobile-first executions and social commerce.
  • Thought leadership and strategy for online marketing campaigns, including paid search, paid display, retargeting, SMS, customer service, social media etc. to drive traffic and sales.
  • Activate partner marketing principles to co-create targeted marketing campaigns with partners to support our lines of business, establishing clear KPIs and marketing value.
  • Leverage robust analytics and insights to create better investment strategies and execution across marketing investments to drive greater business impact.
  • Effective funnel and performance management. Continuously iterating and refining based on data analysis, customer feedback, and market dynamics to drive sustained growth and profitability.
  • Managing funnel performance metrics, including traffic volume, traffic quality, conversion rates, average order value, and customer retention rates and implementing strategies to optimize each stage of the funnel.
  • Coordinate with consumer marketing teams across the organization to ensure effectiveness in thru the line planning.

Execution Excellence

  • Drive Execution Excellence Online with acute focus on Search and Discoverability.
  • Partner closely with site management agency teams or leverage partner tools to manage product listings and pricing on e-commerce platforms, ensuring accuracy and consistency across all online channels.
  • Collaborates with agency teams on digital merchandising strategies, including product listing optimization, search placement, and imagery to enhance online visibility and conversion rates.
  • In addition to the key beats of the platform, the planning and implementation of store activity can improve operation efficiency of store and improve conversion.
  • Customer journey management and optimize to improve customer experience.
  • Set campaign performance metrics and secure partner reporting to validate proof of execution and assess campaign performance.
  • Analyze usage and ROI of market development funds, aligning spends to global guidance and initiatives.
  • Create strong agency relationships as measured through our Microsoft feedback forums and surveys.
  • Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones.
  • Analyze performance results against execution activities to identify causals, opportunities and action plans.
  • Drive brand consistency and deep understanding of the retail, competitive and marketing landscape.

Team Growth & Development

  • Attract, build and retain a high-performing, diverse team.
  • Inspire people to do their best work and ensure the growth in the skills and capabilities of the team.

About Microsoft

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

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