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Field Marketing Specialist

2 months ago

Beijing, Beijing, China Zebra Full time

**Job Summary**

Zebra is seeking a highly motivated and organized Field Marketing Specialist to join our team. As a Field Marketing Specialist, you will play a critical role in supporting regional channel partners, sales stakeholders, and the Sr. Channel Marketer in developing, managing, and implementing strategic marketing plans that drive demand for Zebra products and solutions.

**Key Responsibilities:**

  • Assist with partner end-user marketing activities that drive demand, including the alignment, implementation, and management of marketing plans, campaign execution, and reporting.
  • Assist the partner with enablement activities to ensure the partner sales reps are educated on all programs, tools, and promotions to aid in maximizing Zebra sales.
  • Support regional/partner budgeting, project approval, allocation, and reimbursement within the funding platform tool.
  • Utilize available systems and tools to analyze, track, and report funds, data, and budget.
  • Project manage and coordinate with our agency partners the planned campaign deliverables that support North America marketing initiatives.
  • In support of the Channel Marketing Team, collaborate with multiple marketing functions, vertical marketing, portfolio marketing, and events management.
  • Together with Sr. Channel Marketer, be the marketing support for regional and extended sales team.
  • Maintain and grow partner marketing relationships with regular cadences and a consultative approach to increase Zebra mindshare.
  • Participate in Zebra, industry, and partner events and/or meetings as needed or determined by Sr. Channel Marketer.
  • Support other projects as assigned.

**Requirements:**

  • Bachelor's degree in business or marketing.
  • 0-2 years of applicable work experience; previous work experience preferred.
  • Problem-solving, interpersonal, and communication (written and verbal) skills.
  • Communication skills and commitment to teamwork and ability to operate in a matrix business environment.
  • Creative thinker, passion for innovation and new ideas.
  • Good time management and organizational skills to manage multiple tasks simultaneously.
  • Drives for results and is budget conscious.
  • Solid skills using a variety of computer programs and social media platforms.