Field Marketing Manager, GCR

2 weeks ago


Beijing, Beijing, China AppsFlyer Full time
Job Title: Field Marketing Manager, GCR

At AppsFlyer, we're looking for a highly skilled Field Marketing Manager to join our team in GCR. As a Field Marketing Manager, you will be responsible for cultivating relationships with industry media, institutions, and ecosystem partners to leverage joint marketing efforts and drive business results.

Key Responsibilities:
  • Cultivate relationships with industry media, institutions, and ecosystem partners to maximize brand impact and drive business results.
  • Develop and execute holistic marketing projects with ecosystem partners, including strategy, planning, negotiation, and execution.
  • Manage and execute industry sponsorship programs, mapping and evaluating valuable industry events and virtual events in the region.
  • Manage agencies and POCs throughout GCR, ensuring positioning and messages are conveyed effectively and consistently across various target stakeholders and channels.
Requirements:
  • 3+ years of marketing experience in B2B tech companies and managing top industry partners and 4A agencies.
  • Experience in accomplishing end-to-end marketing events and virtual events.
  • Highly detail-oriented with exceptional organizational, time management, and negotiation skills.
  • Self-starter with a growth mindset, able to work independently and efficiently with key stakeholders and co-workers.
  • Native Chinese speaker with advanced proficiency in written and spoken English.
  • Bachelor's degree or higher with a track record of academic excellence.
Bonus Points:
  • Event or field marketing experience in B2B marketing companies is a strong plus.
  • 4A agency experience.
  • Familiarity with marketing automation tools like Marketo and Salesforce is a plus.


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