Digital Marketing Manager
2 days ago
Adjust is a leading provider of measurement and analytics solutions for the app marketing industry. With a global presence and a diverse team, we empower marketers to measure and grow their apps across platforms.
The RoleWe are seeking a Digital Marketing Manager to join our team in China. As a key member of our marketing team, you will be responsible for developing and executing integrated digital marketing campaigns for Adjust China. This is an exciting opportunity for an experienced digital marketer to expand their skills in a rapidly growing industry.
Key Responsibilities- Create and optimize content for local digital marketing channels
- Develop and implement data-driven digital marketing strategies for the GCR region
- Manage integrated marketing campaigns across PR, social media, website, SEO/SEM, and content marketing
- Lead the planning and execution of the content operation pipeline for Adjust's WeChat Subscription Account and WeChat Service Account
- Collaborate with the China marketing team and global marketing teams to localize global marketing campaigns
- Monitor and report on the effectiveness of digital marketing campaigns, recommending optimizations to improve program effectiveness
- Liaise with local client-facing teams to align and execute business goals for digital marketing initiatives
- Fluency in English and Mandarin Chinese
- 3-5 years of marketing experience with a passion for content creation, social media, demand generation, project management, and problem-solving
- Experience with WeChat and a strong understanding of how WeChat works
- Strong work ethic, multitasking skills, and attention to detail
- BA degree in Marketing, Communications, English, or equivalent
- Proven copywriting experience in Chinese and English
- Proficiency with Google Workspace and content management platforms
- Experience with marketing automation and CRM tools
- Knowledge of Zhihu, Xiaohongshu, WeChat Ads, and other media platforms in China
- Opportunity to make an impact on the ad-tech industry
- International, diverse teams with a strong focus on transparency, feedback, and fun
- Education opportunities for ongoing professional development
- Flexible workplace policy
- Generous vacation policy
- English Classes
- WFH program
- Wellbeing support
- High-end additional health insurance plan
- Monthly perk stipend
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